The Holy Moly Nutshakes Come in Three Tasty Flavors
Michael Hemsworth — September 24, 2020 — Marketing
References: foodbev
The Holy Moly Nutshakes are a new product from the brand that are positioned to offer consumers in the UK with a tasty, satisfying and dairy-free option to enjoy when craving a conventional milkshake. The vegan-friendly shakes have a gluten-free recipe that is achieved using a blend of raw unpasteurized almond milk almond with fresh fruit to achieve a low-calorie, high-floor product. Featuring an average of 73 calories per 150ml serving, the shakes come in three flavor options including Chocolate Almond, Strawberry Almond and Banana Almond.
Co-Founder Tom Walker explained the new Holy Moly Nutshakes further saying, "We are committed to innovation and disrupting the food and drink industry by providing consumers and retailers with more choice. We’ve had success with Dips, bringing an all-natural, branded, plant-based product range to a stagnant category. By launching Nutshakes in Sainsbury’s, we will be applying the same level of innovation to the ready-to-drink market. The Nutshakes are unlike anything else on the market. The product is made from a blend of raw, unpasteurised almond mylk and fresh fruit. We don’t heat pasteurise the nut mylk and instead use a cutting edge cold-press production process that retains the nutritional value of the natural ingredients to deliver the optimum health benefits.”
Co-Founder Tom Walker explained the new Holy Moly Nutshakes further saying, "We are committed to innovation and disrupting the food and drink industry by providing consumers and retailers with more choice. We’ve had success with Dips, bringing an all-natural, branded, plant-based product range to a stagnant category. By launching Nutshakes in Sainsbury’s, we will be applying the same level of innovation to the ready-to-drink market. The Nutshakes are unlike anything else on the market. The product is made from a blend of raw, unpasteurised almond mylk and fresh fruit. We don’t heat pasteurise the nut mylk and instead use a cutting edge cold-press production process that retains the nutritional value of the natural ingredients to deliver the optimum health benefits.”
Trend Themes
1. Plant-based Milkshakes - The rise of plant-based products provides an opportunity for innovation and disruption in the dairy and beverage industries.
2. Cold-pressed Beverages - The use of cold-pressed production processes can be applied to other beverage categories to retain nutritional value and differentiate from competitors.
3. Low-calorie Products - There is a growing demand for low-calorie options in the food and beverage industry, presenting an opportunity for companies to innovate and meet consumer needs.
Industry Implications
1. Dairy Alternatives - The growth of the dairy-free market presents opportunities for companies to develop and market innovative plant-based products.
2. Beverages - The use of cold-pressed production methods in the beverage industry can create products with higher nutritional value and an edge over competitors.
3. Health and Wellness - Low-calorie options in the food and beverage industry align with the growing interest in health and wellness, providing opportunities for companies to develop and market innovative products.
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