Brands offer snacks formulated to boost energy post-workouts
Trend - Post-workout recovery is commony found in beverages and supplements, and now health and fitness brands are formulating snacks that are specifically made to help re-energize consumers after they exercise.
Insight - As consumers' wellness needs and preferences become more customized to their specific routines, they increasingly expect that brands also become more niche in targeting their specific lifestyles. Products and services that cater to individuals' routines every step of the way are especially appealing to those who are heavily involved with health and fitness.
Insight - As consumers' wellness needs and preferences become more customized to their specific routines, they increasingly expect that brands also become more niche in targeting their specific lifestyles. Products and services that cater to individuals' routines every step of the way are especially appealing to those who are heavily involved with health and fitness.
Workshop Question - How is your brand catering to more specific consumer needs and interests?
Trend Themes
1. Customized Recovery Snacks - Consumers are demanding more niche snacks tailored to specific routines and lifestyles.
2. Functional Athletic Foods - There is an increased demand for flavorful yet low sugar athletic foods that serve as a replacement for traditional snack options.
3. On-the-go Snack Convenience - Convenient snack options with mess-free features are becoming popular replacements for traditional post-workout shakes
Industry Implications
1. Health & Fitness - Brands in the health and fitness industry can tap into the demand for snacks that complement consumer-specific routines and fitness goals.
2. Food & Beverage - The food and beverage industry has an opportunity to innovate pre and post-workout snacks with flavorful yet functional ingredients options.
3. Nutrition - Businesses in the nutrition industry can specialize in personalized snacks targeted to health and wellness enthusiasts with busy lifestyles.
