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Post-Workout Snack

Brands offer snacks formulated to boost energy post-workouts

Trend - Post-workout recovery is commony found in beverages and supplements, and now health and fitness brands are formulating snacks that are specifically made to help re-energize consumers after they exercise.

Insight - As consumers' wellness needs and preferences become more customized to their specific routines, they increasingly expect that brands also become more niche in targeting their specific lifestyles. Products and services that cater to individuals' routines every step of the way are especially appealing to those who are heavily involved with health and fitness.
Workshop Question - How is your brand catering to more specific consumer needs and interests?
Trend Themes
1. Customized Recovery Snacks - Consumers are demanding more niche snacks tailored to specific routines and lifestyles.
2. Functional Athletic Foods - There is an increased demand for flavorful yet low sugar athletic foods that serve as a replacement for traditional snack options.
3. On-the-go Snack Convenience - Convenient snack options with mess-free features are becoming popular replacements for traditional post-workout shakes
Industry Implications
1. Health & Fitness - Brands in the health and fitness industry can tap into the demand for snacks that complement consumer-specific routines and fitness goals.
2. Food & Beverage - The food and beverage industry has an opportunity to innovate pre and post-workout snacks with flavorful yet functional ingredients options.
3. Nutrition - Businesses in the nutrition industry can specialize in personalized snacks targeted to health and wellness enthusiasts with busy lifestyles.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 85 Examples:
94,628 Total Clicks
Date Range:
Jul 19 — Sep 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Recovery-Boosting Spread Packets
Recovery-Boosting Spread Packets
Nooty's Food for Recovery Repairs and Energizes the Body
Nooty offers conveniently packaged food for recovery in the form of a functional, single-serve spread that helps to replenish energy and repair muscle fiber after physical activity. The products... MORE
Ice Cream-Inspired Protein Powders
Ice Cream-Inspired Protein Powders
The Ascent Cookies & Cream Native Fuel Whey Protein is Tasty
The Ascent Cookies & Cream Native Fuel Whey Protein powder supplement is a limited-edition launch from the brand that’s focused on providing consumers with a dessert-inspired way to shake... MORE
Meal Replacement Bars
Meal Replacement Bars
Atlas Bars are Fueled by Adaptogens and Grass-Fed Whey Protein
Atlas Bars makes a range of meal replacement bars that can be enjoyed as satiating on-the-go breakfasts and post-workout snacks, as they are full of functional ingredients to keep people going. The... MORE
Workout-Focused Kombuchas
Workout-Focused Kombuchas
Nova Easy Kombucha Comes in Pre and Post-Workout Refreshments
Nova Easy Kombucha is launching a new range of refreshments targeted at athletes looking to incorporate the probiotic beverage into their lifestyle in functional ways. The drinks come in the form of... MORE
play_circle_filledPlant-Powered Recovery Bars
Plant-Powered Recovery Bars
The After Bar by Etera Foods Helps to Boost the Mind & Body
The After Bar by Etera Foods distinguishes itself from other recovery bars on the market with a formula that’s plant-based, macronutrient optimized and fueled by non-hemp-derived CBD. The... MORE
CBD-Powered Workout Snacks
CBD-Powered Workout Snacks
The Floyd's of Leadville CBD Recovery Bar is THC-Free
The Floyd’s of Leadville CBD Recovery Bar is a post-workout snack that will aid athletes who are looking to stave off hunger, replenish their system and start the relaxation process. Crafted... MORE
Pure Nut Jelly Snacks
Pure Nut Jelly Snacks
Split Nutrition Offers Peanut Butter & Jelly Sandwich-Inspired Sandwiches
Split Nutrition, the wholesome snack brand that offers real food on the go, now offers a variety of peanut butter and jelly sandwich inspired snacks. The accessible and health-focused snack offers... MORE
Decadent Dessert-Inspired Protein Bars
Decadent Dessert-Inspired Protein Bars
These New Built Bar Flavors are Inspired by Premium Treats
The Built Bar protein bars range has been expanded by the brand to offer health-conscious consumers with a tasty way to enjoy their favorite desserts without having to deviate from their diet plan.... MORE
Seasonally Flavored Protein Bars
Seasonally Flavored Protein Bars
The Grenade Gingerbread Carb Killa is Low in Sugar
The Grenade Gingerbread Carb Killa protein bar is being launched ahead of the holiday season to provide consumers with a flavorful option to enjoy. The bar will be available at Booker wholesalers... MORE
Dessert-Like Premium Protein Bars
Dessert-Like Premium Protein Bars
Naked Bars are Powered by Grass-Fed Whey Protein
Naked Nutrition’s Naked Bars are made with premium grass-fed whey protein, plus other natural ingredients like nut butter and monk fruit juice for a touch of sweetness. Available in sweet... MORE

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