More restaurants are experimenting with cultivated meat-based dishes
Trend - Lab-grown meat and seafood are being developed as sustainable alternatives to traditional farming. Now that there have been significant innovations in this space, some restaurants are already developing dishes or entire business models around cultivated meats and/or seafoods.
Insight - Sustainability will become more important to consumers as climate change worsens, and it won't just be their day-to-day lifestyles they'll want adjusted in order to reduce their environmental impact. Even recreational activities like eating out at restaurants will be reconsidered in light of climate change, and brands that adapt to sustainable practices will stand out.
Insight - Sustainability will become more important to consumers as climate change worsens, and it won't just be their day-to-day lifestyles they'll want adjusted in order to reduce their environmental impact. Even recreational activities like eating out at restaurants will be reconsidered in light of climate change, and brands that adapt to sustainable practices will stand out.
Workshop Question - How can your brand authentically prioritize sustainability?
Trend Themes
1. Lab-grown Meat and Seafood - The development and production of lab-grown meat and seafood are growing trends in the food industry designed to provide a sustainable and ethical alternative to traditional farming methods, with potential opportunities for further cost reduction, taste and texture enhancements and alternative protein sources.
2. Sustainability - Sustainability is becoming more important to consumers due to climate change and is driving demand for eco-friendly and ethical food options, with opportunities for businesses to adapt through green practices, differentiation and long-term profitability benefits.
3. Cultivated Food Products - Cultivated food products are shifting the food industry toward more innovative products and experiences, with potential opportunities for cost reduction, new culinary creations, product differentiation and premium pricing strategies.
Industry Implications
1. Food and Beverage - The food industry is being disrupted by cultivated meat and seafood development, with opportunities for businesses to innovate and differentiate through sustainable, ethical and cost-effective food products strategies.
2. Hospitality - The hospitality industry is experiencing a transformation toward sustainable and ethical meal offerings that cater to consumer preferences and expectations through cultivated products, alternative protein sources, eco-friendly practices and branding strategies.
3. Biotechnology - The biotechnology industry is at the forefront of the cultivated food revolution, providing innovative ways of developing sustainable, ethical and healthy food production from cells and biomaterials, with significant implications for food security, environmental and animal welfare, and health benefits potentials.
