Starbucks' Coffee Creamers Take Inspiration from Popular Cafe Drinks
Laura McQuarrie — July 22, 2019 — Lifestyle
Later this summer, coffee lovers will soon be able to enjoy Starbucks coffee creamers that are inspired by classic drinks like the Starbucks Caramel Macchiato, White Chocolate Mocha and Cinnamon Dolce Latte. In partnership with Nestlé, Starbucks is launching the line of coffee creamers that make it easier than ever to access the taste and texture of cafe-quality beverages.
While the Caramel Creamer is said to share the taste of "sweet, buttery caramel with hints of vanilla," it is packaged in a bottle with a design that mimics the iconic crisscrossed caramel drizzle that is used to top takeaway cups. Although the cafe versions of these drinks are topped with rich layers of ingredients, they can now easily and quickly be recreated at home with just a splash of creamer.
While the Caramel Creamer is said to share the taste of "sweet, buttery caramel with hints of vanilla," it is packaged in a bottle with a design that mimics the iconic crisscrossed caramel drizzle that is used to top takeaway cups. Although the cafe versions of these drinks are topped with rich layers of ingredients, they can now easily and quickly be recreated at home with just a splash of creamer.
Trend Themes
1. Cafe-inspired Food Products - Opportunity for food companies to create products that recreate the taste and experience of popular cafe drinks.
2. Convenient Access to Specialty Flavors - Opportunity for companies to create products that make it easy for consumers to experience specialty flavors at home.
3. Premiumization of Everyday Beverages - Opportunity for companies to create premium versions of everyday beverages, tapping into consumers' desire for elevated experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies can develop products that capitalize on the trend of cafe-inspired flavors.
2. Dairy - The dairy industry can create more premium creamer options to tap into the premiumization trend.
3. Packaging - Opportunity for packaging companies to develop designs that mimic the aesthetics of popular cafe drinks, such as coffee cup inspired creamer bottles.
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