Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.
Insight - Thanks to work by activists and whistleblowers, consumers are now more aware of how their personal data is being exploited. These individuals are beginning to understand that many corporations are subtly tracking their interactions, movements, and interest as a means of production. Many find this exploitative behavior an invasion of privacy and are demanding brands take steps to protect their personal data.
Insight - Thanks to work by activists and whistleblowers, consumers are now more aware of how their personal data is being exploited. These individuals are beginning to understand that many corporations are subtly tracking their interactions, movements, and interest as a means of production. Many find this exploitative behavior an invasion of privacy and are demanding brands take steps to protect their personal data.
Workshop Question - How could your brand better ensure privacy for its customers?
Trend Themes
1. Data Privacy and Control - Mainstream technology brands are prioritizing consumer's data privacy, implementing new policies and initiatives.
2. Privacy-centric Features and Ads - Apple is leading the trend to provide privacy features and privacy-focused advertising to users.
3. Data Control Platforms and Privacy-protecting Digital Ad Platforms - New data control platforms and privacy-protecting digital ad platforms are emerging to empower users and offer them refined and relevant advertisements.
Industry Implications
1. Technology - Technology brands are leading the trend to provide privacy features, data control platforms, and privacy-centric advertising to users.
2. Marketing - The marketing industry is shifting towards privacy-protecting digital ad platforms that rely on permission-based variables and refined targeting strategies.
3. Data Management - Data management is becoming an increasingly important industry as users demand more control and transparency over their personal data.
5 Featured, 45 Examples:
58,504 Total Clicks
Date Range:
Oct 19 — Nov 21
Trending:
Untested
Consumer Insight Topics:
