The Blue Diamon Almond Breeze Almondmilk Mexican Hot Chocolate is Tasty
Michael Hemsworth — October 8, 2019 — Marketing
References: bluediamond & foodbev
The Blue Diamon Almond Breeze Almondmilk Mexican Hot Chocolate has been unveiled by the brand as its latest product for the US market that will offer consumers a free-from way to enjoy a classic holiday drink.
The product is made with an almond milk base that has been enhanced with cinnamon, red pepper and allspice, and is intended to be enjoyed either hot or cold to suit individual preferences. The drink features a free-from profile that doesn't contain any dairy, lactose, gluten or soy to make it suitable for those on restrictive diets.
Director of Brand Marketing at Blue Diamond Growers Suzanne Hagener spoke on the new Blue Diamon Almond Breeze Almondmilk Mexican Hot Chocolate saying, "Following the momentum of our recently launched Almondmilk horchata, we’ve continued to draw inspiration from the Latin American community and further our commitment to our customers. We know that people across all cultures enjoy the familiar and comforting flavors of these classic beverages, and have made them more accessible than ever with delicious plant-based variations the whole family can savor."
The product is made with an almond milk base that has been enhanced with cinnamon, red pepper and allspice, and is intended to be enjoyed either hot or cold to suit individual preferences. The drink features a free-from profile that doesn't contain any dairy, lactose, gluten or soy to make it suitable for those on restrictive diets.
Director of Brand Marketing at Blue Diamond Growers Suzanne Hagener spoke on the new Blue Diamon Almond Breeze Almondmilk Mexican Hot Chocolate saying, "Following the momentum of our recently launched Almondmilk horchata, we’ve continued to draw inspiration from the Latin American community and further our commitment to our customers. We know that people across all cultures enjoy the familiar and comforting flavors of these classic beverages, and have made them more accessible than ever with delicious plant-based variations the whole family can savor."
Trend Themes
1. Plant-based Beverages - Disruptive innovation opportunity: Develop new flavors and variations of plant-based beverages to cater to consumers with restrictive diets.
2. Free-from Products - Disruptive innovation opportunity: Create free-from versions of popular food and beverage items to provide options for consumers with dietary restrictions.
3. Latin American-inspired Beverages - Disruptive innovation opportunity: Incorporate Latin American flavors and ingredients into beverages to appeal to a diverse range of consumers.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Develop innovative plant-based beverages and expand product lines to meet the growing demand for free-from options.
2. Food Manufacturing - Disruptive innovation opportunity: Create free-from versions of popular food items using alternative ingredients to cater to consumers with dietary restrictions.
3. Flavor and Ingredient Suppliers - Disruptive innovation opportunity: Provide unique Latin American flavors and ingredients to beverage manufacturers to meet the increasing demand for Latin American-inspired beverages.
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