Rebel Kitchen Now Makes Skimmed and Whole Vegan Milk Alternatives
Laura McQuarrie — August 9, 2017 — Lifestyle
Although there are a growing number of vegan milk alternatives appearing on grocery store shelves, there have been few replacements developed to replace specific types of dairy milk like whole, skimmed and partially skimmed varieties. To fill this void in the market, Rebel Kitchen is now introducing its Dairy Free Organic Mylk in Skimmed, Semi Skimmed and Whole varieties.
These vegan milk alternatives were developed to help consumers shop for milk substitutes by fat content, as each one features a different amount of coconut cream. As Rebel Kitchen's commercial director Adam Thompson puts it: "Never before have consumers been able to shop this category like the traditional dairy aisle."
This trio of alternative milk products is set to disrupt the dairy category in the same way that plant-based meat products are challenging the meat industry.
These vegan milk alternatives were developed to help consumers shop for milk substitutes by fat content, as each one features a different amount of coconut cream. As Rebel Kitchen's commercial director Adam Thompson puts it: "Never before have consumers been able to shop this category like the traditional dairy aisle."
This trio of alternative milk products is set to disrupt the dairy category in the same way that plant-based meat products are challenging the meat industry.
Trend Themes
1. Development of Dairy-free Milk Alternatives - The introduction of Dairy Free Organic Mylk in Skimmed, Semi Skimmed and Whole varieties fills a void in the market for vegan milk alternatives that mimic specific types of dairy milk.
2. Personalized Shopping Experience for Milk Substitutes - Rebel Kitchen's vegan milk alternatives allow consumers to shop for milk substitutes based on fat content, providing a personalized experience similar to shopping in traditional dairy aisles.
3. Disruption of Dairy Category - The introduction of Rebel Kitchen's vegan milk alternatives, with different fat content options, has the potential to disrupt the dairy category, similar to how plant-based meat products are challenging the meat industry.
Industry Implications
1. Plant-based Food Industry - Rebel Kitchen's development of different fat content vegan milk alternatives aligns with the ongoing trend towards plant-based food products, creating opportunities for further innovation.
2. Alternative Milk Industry - The introduction of Dairy Free Organic Mylk in Skimmed, Semi Skimmed and Whole varieties expands the offerings in the alternative milk industry, catering to consumers seeking specific types of milk substitutes.
3. Grocery Retail Industry - Rebel Kitchen's Dairy Free Organic Mylk products, offering a personalized shopping experience, can drive innovation in the grocery retail industry by redefining the way milk substitutes are displayed and marketed.
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