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Alt Supplement

Health brands offer supplements in new formats

Trend - Consumers are accustomed to taking supplements in the form of pills, drinks and gummies--and this market has become oversaturated with brands vying for consumer attention. To stand out, some brands are offerinig distinct supplement formats that include everything from jelly beans to dissolvable discs.

Insight - As the health and wellness industry remains popular among consumers, oversaturation has resulted in some beginners being overwhelmed with product choices and unsure where to begin. Brands that are able to stand out via branding, formula or benefits promised are likely to appeal to both experts and novices in this space.
Workshop Question - How does your brand or its products stand out from competitors?
Trend Themes
1. Innovative Supplement Formats - As the supplement market becomes oversaturated, brands are offering distinct supplement formats (such as gum and jelly beans) to stand out and appeal to both experts and novices in the health and wellness industry.
2. Functional Chewing Gum - Functional chewing gums, such as Life's Gum, which delivers physical and cognitive benefits, are setting themselves apart in the market by providing immune support in a format that allows for a quick release of ingredients.
3. High-protein Juice-style Supplements - Juice-style options are a promising alternative to traditional milk-based oral nutritional supplements, and through the use of Lacprodan BLG-100, brands like Arla Foods Ingredients are now able to increase their protein content while still delivering essential amino acids in an easy-to-consume format.
Industry Implications
1. Health and Wellness - As the health and wellness industry remains popular among consumers, brands that are able to stand out via branding, formula or benefits promised are likely to appeal to both experts and novices in this space.
2. Functional Food and Beverage - Functional food and beverage products, such as Effusio's dissolving drink discs and Nature's Bounty Optimal Solutions' fruit-flavored jelly beans, are creating new and innovative ways for consumers to supplement their diets.
3. Medical Nutrition - High-protein juice-style supplements, such as those developed by Arla Foods Ingredients, offer a promising alternative to traditional milk-based oral nutritional supplements for individuals with malnutrition and muscle loss.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
88,933 Total Clicks
Date Range:
Jan 21 — Feb 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

High-Performance Sports Supplements
High-Performance Sports Supplements
Chew Launches Sports Nutrition Product Fastfood for Endurance
Food innovation lab Chew has introduced Fastfood, which is a range of high performance sports nutrition products that are made for amateur or professional athletes to fuel endurance. Additionally,... MORE
Dissolvable Drink Discs
Dissolvable Drink Discs
Effusio Infuses Any Beverage with Functional Benefits
Effusio makes the most of flexographic printing technology to create two-dimensional dissolving discs that infuse any beverage with functional benefits. The health solutions company is now... MORE
Immune Support Chewing Gums
Immune Support Chewing Gums
Life's Gum Delivers Physical and Cognitive Benefits
Life’s Gum by Liquid Core Gum Co. is beneficial for more than just freshening breath, as it’s packed with beneficial ingredients to support wellness and immunity. The gum boasts a... MORE
Beautifying Jelly Beans
Beautifying Jelly Beans
These Fruit-Flavored Jelly Beans Support Hair, Skin & Nail Health
There are tons of supplements and functional food products that promise benefits for the hair, skin and nails but few of them are as fun as these fruit-flavored jelly beans. The Advanced Hair, Skin &... MORE
Infant Probiotic Supplements
Infant Probiotic Supplements
The SmartyPants Baby Probiotic Supplement Supports Good Immunity
The SmartyPants Baby Probiotic supplement is a liquid dietary product for parents to give their youngsters when seeking out a way to help support good digestive health and immunity. Crafted for... MORE
Premium Collagen Bars
Premium Collagen Bars
Glow Beauty Fuel's Collagen Protein Chocolate Bars are Full of Supplements
Glow Beauty Fuel’s premium collagen protein chocolate bars are conveniently packaged to be enjoyed as quick, nourishing and beautifying snacks on the go. The bars set themselves apart with a... MORE
Juice-Like Oral Supplements
Juice-Like Oral Supplements
Arla Foods Ingredients Unveils High Protein Juice-Style Supplements
Arla Foods Ingredients (AFI) has developed a solution that increases the protein content of juice-style oral nutrition supplements (ONS) for medical nutrition to 7% without compromising on taste or... MORE

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