Quiny's Quinoa Milk is Branded as a "Flexitarian Drink"
Laura McQuarrie — November 14, 2019 — Lifestyle
Quiny is an innovative new kind of quinoa milk that's made with royal white quinoa sourced from the Andes in Bolivia, helping to create jobs for quinoa farmers. The plant-based milk alternative is being developed as an unsweetened beverage that's available in both ready-to-drink and powdered formats, as well as both regular and chocolate flavors. As many households prefer to consume both plant-based and traditional milk beverages, rather than choosing to stock the fridge with one or the other, Quiny stands apart by specifically being branded a "flexitarian drink."
Quiny is a new plant-based beverage brand to watch, especially as it comes from the developers of Oatly. The product is set to appear in Latin America in early 2020.
Quiny is a new plant-based beverage brand to watch, especially as it comes from the developers of Oatly. The product is set to appear in Latin America in early 2020.
Trend Themes
1. Quinoa-based Beverages - Quiny's Quinoa Milk is an innovative and sustainable plant-based alternative to traditional milk beverages.
2. Flexitarian Drinks - Quiny's branding as a 'flexitarian drink' caters to households that prefer both plant-based and traditional milk beverages.
3. Latin American Expansion - Quiny's upcoming launch in Latin America in 2020 presents an opportunity for growth in the plant-based beverage market.
Industry Implications
1. Plant-based Food and Beverage - Quiny's quinoa milk is a disruptive innovation within the plant-based food and beverage industry.
2. Agriculture - Quiny's use of quinoa sourced from the Andes in Bolivia creates job opportunities for quinoa farmers.
3. Milk Alternatives - Quiny's entry into the milk alternative market provides consumers with more options for dairy-free beverages.
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