The BAIT Adidas Stan Smith are Made Using Cannabis to Commemorate 4/20
References: adidas & highsnobiety
In honor of the annual cannabis-themed celebration 4/20 that occurs on April 20th, fashion brand BAIT has put together a customized pair of Adidas shoes made entirely out of hemp in honor of the festivities. The sneakers are made with fabric derived from the cannabis plant with a few added fashionable features integrated into the shoe themed towards THC consumers.
The sneakers are known as the 'Happy 420' shoes and they include an upper made entirely out of help that has been etched into a stone design that references smoking the medicinal drug. The heels are lined with green, fury suede as a nod to cannabis leaves while the inside of the tongue contains a secret pocket to keep money or other small items.
The sneakers are known as the 'Happy 420' shoes and they include an upper made entirely out of help that has been etched into a stone design that references smoking the medicinal drug. The heels are lined with green, fury suede as a nod to cannabis leaves while the inside of the tongue contains a secret pocket to keep money or other small items.
Trend Themes
1. Hemp Sneakers - Opportunity for brands to incorporate sustainable materials like hemp into the production of sneakers, providing eco-friendly options for consumers.
2. 'happy 420' Shoes - Creating themed shoes for special occasions like 4/20 can attract niche markets and generate buzz around limited edition products.
3. Fashionable Cannabis Integration - Incorporating cannabis-related designs and features into fashion items allows brands to tap into the growing cannabis culture and connect with target consumers.
Industry Implications
1. Fashion - Fashion brands can explore the use of sustainable materials and themed designs to create unique, eco-friendly products that resonate with their audience.
2. Footwear - Footwear companies can develop limited edition shoes for special occasions, leveraging themed designs to create hype and increase demand.
3. Cannabis - The cannabis industry can collaborate with fashion brands to create products that combine cannabis-related elements with trendy fashion, appealing to cannabis enthusiasts.
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