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Alcoholic Comforts

Traditional comfort foods incorporate boozy elements

Implications - Doubling up on the comfort of alcohol, foodie consumers and professional chefs alike are combining comfort foods with booze to provide an ultimate indulgence. These hybrid pieces appeal to the specific subcategory of foodies who like to view food as a challenge to be conquered. This provides the ultimate in food as an experience.
Workshop Question - How can you identify the sub-segments of your consumer demographic in order to cater to them more specifically?
Trend Themes
1. Booze-infused Foods - The trend of adding booze to food items like wings, burgers and popcorn provides a unique and indulgent experience for foodies, and presents an opportunity for restaurants to innovate their menus.
2. Alcohol-inspired Desserts - Creating desserts inspired by cocktails such as margaritas and wine sorbets offers a twist on classic treats, and allows for creativity in blending unexpected flavors.
3. Unique Packaging and Presentation - Using creative packaging and presentation for food items like cookies shaped like cigarettes and red wine hot chocolates with dessert toppings creates a memorable and Instagram-worthy experience for consumers.
Industry Implications
1. Food and Beverage - Booze-infused foods and alcohol-inspired desserts provide opportunities for restaurants to innovate their menus and create unique dining experiences.
2. Packaging and Design - Unique packaging and presentation for food items such as cookies and red wine hot chocolates can help brands stand out and create a memorable experience for consumers.
3. Alcohol and Spirits - The trend of incorporating alcohol into food items presents an opportunity for spirits companies to collaborate with food brands and expand their reach into new markets.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
218,690 Total Clicks
Date Range:
Jul 15 — Jan 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Donut-Topped Boozy Cocoas
Donut-Topped Boozy Cocoas
The Red Wine Hot Chocolates are Inspired by Outrageous Milkshakes
These red wine hot chocolates are not only indulgent due to the booze, they also are topped with additional treats. Created by Michelle from the blog Hummingbird High, the recipe for red wine hot... MORE
Candy Bacon Popcorn
Candy Bacon Popcorn
This Candy Popcorn Snack Fuses Bacon, Bourbon and Caramel
Smooth bourbon whiskey, smoky bacon and sweet caramel come together in this candy popcorn treat from Liddabit Sweets. While bourbon and bacon are a tried-and-true pairing, caramel helps to round out... MORE
Booze-Infused Wing Menus
Booze-Infused Wing Menus
The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
In a magical collaboration between Buffalo Wild Wings and Boston Beer Company a fresh summery booze-infused menu has been launched. The menu is decked out with delicious wings, burgers and... MORE
Boozy Caramel Corn
Boozy Caramel Corn
This Homemade Champagne Caramel Popcorn is a Decadent and Sweet Snack
This boozy caramel corn is an adult take on a classic movie theater snack. Created by food blogger Jessica Merchant of How Sweet It Is, the champagne caramel popcorn is an indulgent snack for grown-... MORE
Berry Cabernet Ice Creams
Berry Cabernet Ice Creams
This Wine Sorbet Recipe Takes Alcoholic Desserts to a New Level
This homemade wine sorbet is a refreshing and boozy take on a summer dessert. Created by Vanessa at the food blog Clean Eating with a Dirty Mind, the recipe for Blackberry Cabernet Sorbet instantly... MORE
Margarita Pie Parfaits
Margarita Pie Parfaits
The Sugar Hit's Passionfruit Recipe is a Cocktail-Inspired Layered Dessert
Perfect for belated Cinco de Mayo celebrations or just a summery snack, these passionfruit margarita pie parfaits are a beverage-themed treat. Created by Sarah Coates at the blog The Sugar Hit, the... MORE
Whiskey-Flavored Biscuits
Whiskey-Flavored Biscuits
Japan's 'Pocky' Chocolate Cookies Received a New Adult-Minded Variation
‘Pocky,’ a brand of snacks that’s based in Japan, has been around since the 1990s, meaning that diversifying its offerings is important in ensuring that consumers continue to... MORE

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Boozy Hazelnut Hot Chocolates
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Cherry Merlot Ice Pops
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Non-Alcoholic Margarita Bars
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This Boozy Dessert Contains a Tequila and Lime-Flavored Filling
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Nutty Fig Yogurts
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This Unusual Parfait Recipe is Gluten and Dairy-Free for Those with Allergies
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Boozy Parfait Beverages
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