Japan's 'Pocky' Chocolate Cookies Received a New Adult-Minded Variation
Riley von Niessen — October 5, 2016 — Lifestyle
References: pocky & newlaunches
'Pocky,' a brand of snacks that's based in Japan, has been around since the 1990s, meaning that diversifying its offerings is important in ensuring that consumers continue to maintain interest -- which is something that's reflected in its latest offering: whiskey-flavored cookies.
Shaped liked long cigarettes, the chocolate-covered biscuits have an appearance that makes them easily recognizable, especially considering the retro packaging and the well-known brand name that embellishes it.
With the whiskey-flavored Pockys, the brand claims that it's a complementary pairing to a strong alcoholic beverage. In order to keep the release a little more exclusive, a total of 300,000 boxes will be sold and will be available for purchase in Japan starting on October 26th.
Shaped liked long cigarettes, the chocolate-covered biscuits have an appearance that makes them easily recognizable, especially considering the retro packaging and the well-known brand name that embellishes it.
With the whiskey-flavored Pockys, the brand claims that it's a complementary pairing to a strong alcoholic beverage. In order to keep the release a little more exclusive, a total of 300,000 boxes will be sold and will be available for purchase in Japan starting on October 26th.
Trend Themes
1. Alcohol-infused Snacks - Opportunity for creating innovative snacks that are flavored with various types of alcohol.
2. Retro Packaging - Opportunity to use nostalgic packaging designs to attract consumers.
3. Limited Edition Releases - Opportunity to create exclusivity and generate buzz around limited edition food products.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the potential of creating unique and innovative alcohol-infused snacks.
2. Packaging - The packaging industry can capitalize on the trend of using retro designs to create appealing packaging for various products.
3. Marketing and Promotions - Marketing and promotions professionals can leverage limited edition releases to create excitement and drive sales.
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