The Vodka Sobieski Metamorphosis Campaign Helps the Brand Grow Some Wings
Alex Scott — March 18, 2010 — Marketing
References: vodkasobieski & behance.net
It seems that foreign alcohol advertisements are always much more vibrant and edgy than their American counterparts; really, that goes for ads in all products across the board. Though domestic spreads also use hot women to sell their products, they never are as artistically portrayed as the ones pictured in the Vodka Sobieski Metamorphosis campaign.
Featuring a brilliant wash of color and lighting, the Vodka Sobieski Metamorphosis campaign, which was conceived by Lyubomir Sergeev, features images that are sensually charged but also have an air of class and subtlety about them, which puts them several notches above the ones we make.
Featuring a brilliant wash of color and lighting, the Vodka Sobieski Metamorphosis campaign, which was conceived by Lyubomir Sergeev, features images that are sensually charged but also have an air of class and subtlety about them, which puts them several notches above the ones we make.
Trend Themes
1. Foreign Alcohol Advertisements - There is an opportunity to innovate American alcohol advertising by incorporating artistry and sensuality in a way that has an air of class and subtlety.
2. Vibrant and Edgy Ads - There is an opportunity to innovate American product advertising by creating campaigns that use brilliant washes of color and lighting to create a sensually-charged atmosphere.
3. Hot Women in Ads - There is an opportunity to innovate American advertising by artistically portraying women in a way that is sensually charged yet classy and subtle, which puts them above current campaigns.
Industry Implications
1. Alcohol - Alcohol companies can differentiate themselves from their competitors by creating vibrant and edgy ad campaigns.
2. Advertising - Advertising agencies can differentiate themselves by offering foreign-inspired, artistic campaigns that are sensually charged but have an air of class and subtlety.
3. Fashion - Fashion companies can differentiate themselves by incorporating foreign inspiration and artistic sensuality into their advertisements in a way that is above current domestic campaigns.
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