Created by Space Scientists, 'The Right Stuff' Rivals Gatorade
Tisah Tucknott — June 7, 2009 — Lifestyle
NASA is not an ordinary government space agency, as they have now come up with a new drink that is thought to rival popular beverages such as Gatorade and Powerade.
The new NASA sports drink, called “The Right Stuff,†promises to provide serious hydration, greater endurance and superior performance. The plan is to launch the electrolyte filled drink this June.
It sure beats drinking recycled pee!
Implications - The marketplace is heavily infiltrated with competing products that all make similar claims, rendering it difficult for consumers to make a purchase decision. Products that have rare qualities and have never been seen before are likely to be more desirable to confused consumers. Industries should aim to manufacture unique products that are one-of-a-kind to compete with similar brands.
The new NASA sports drink, called “The Right Stuff,†promises to provide serious hydration, greater endurance and superior performance. The plan is to launch the electrolyte filled drink this June.
It sure beats drinking recycled pee!
Implications - The marketplace is heavily infiltrated with competing products that all make similar claims, rendering it difficult for consumers to make a purchase decision. Products that have rare qualities and have never been seen before are likely to be more desirable to confused consumers. Industries should aim to manufacture unique products that are one-of-a-kind to compete with similar brands.
Trend Themes
1. Unique Sports Drinks - Opportunity for businesses to develop sports drinks with rare qualities and unique selling points to stand out in a saturated market.
2. Innovation in Hydration - Space agency-inspired beverages provide opportunities for industries to explore disruptive innovation in the field of hydration and performance-enhancing drinks.
3. Novelty Endurance Products - There is potential for industries to create and market never-before-seen endurance products to capture the attention of consumers who are seeking new and unique solutions for improved performance.
Industry Implications
1. Sports Beverage Industry - The sports beverage industry can explore the development of unique drinks with enhanced capabilities to differentiate themselves in a highly competitive market.
2. Food and Beverage Manufacturing - Opportunity for food and beverage manufacturers to tap into the trend of space-inspired hydration products by creating innovative drinks that offer superior performance benefits.
3. Fitness and Performance Market - The fitness and performance market has potential for disruptive innovation by offering novelty endurance products that cater to the needs of athletes and fitness enthusiasts.
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