Brooks Dry Cider Packaging Illustrates History Surrounding its Origin
Amelia Roblin — January 27, 2015 — Marketing
References: thedieline
Referencing the natural and political history of the location of the brewery, this grizzly bear beer branding scheme is strong and symbolic. Alluding to the old California Republic of the mid 19th century, designer Tosh Hall applied the powerful mammal mascot to every beer bottle, every carton and every case.
The timeless and natural imagery was well dealt with by exercising a fairly clean and minimalist aesthetic. Sketch-style drawings of Brooks the bear decorate the four-packs with intimidating furry faces that have ferocious piercing eyes. By contrast, the individual labels of Brooks Dry Cider packaging present playful drawings of the animal, engaged in the various adventurous activities that this American state offers at present. The grizzly bear beer branding expresses the versatility of its defining character, speaking to consumers with multiple messages for a layered brand identity.
The timeless and natural imagery was well dealt with by exercising a fairly clean and minimalist aesthetic. Sketch-style drawings of Brooks the bear decorate the four-packs with intimidating furry faces that have ferocious piercing eyes. By contrast, the individual labels of Brooks Dry Cider packaging present playful drawings of the animal, engaged in the various adventurous activities that this American state offers at present. The grizzly bear beer branding expresses the versatility of its defining character, speaking to consumers with multiple messages for a layered brand identity.
Trend Themes
1. Natural and Political History Branding - Opportunity for brands to incorporate local history and cultural references into their packaging and branding to create a stronger connection with consumers.
2. Clean and Minimalist Aesthetics - Brands can embrace a minimalistic design approach to create a timeless and sophisticated appearance, appealing to modern consumers.
3. Layered Brand Identity - Creating a multi-dimensional brand identity by incorporating multiple messages and visual elements in packaging and branding to engage consumers on different levels.
Industry Implications
1. Craft Beer - Craft beer breweries can utilize grizzly bear branding to establish a unique identity and connect with consumers who appreciate local history and culture.
2. Cider - Cider producers can explore grizzly bear branding to create a distinctive visual appeal and communicate the versatility of their products.
3. Graphic Design - Graphic design agencies can offer their services to breweries and beverage companies, specializing in natural and political history branding and clean aesthetics.
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