Work Out and Still Enjoy Having a Cold One with Lean Machine Ale
Nicole Ballantyne-Choo — February 17, 2014 — Lifestyle
References: leanmachinecanada & gizmodiva
If you're trying to cut down on the amount of beer you drink and get into shape, Lean Machine Ale is a great way to ease your way off your favorite brew and live a healthier lifestyle.
This ale was created by VAMPT Brands and the company's goal is to offer people a healthy and guilt-free way to enjoy beer. This brew is known as a 'recovery ale' and it's to be indulged after they work out. Similar to a sports drink, the ingredients aid in muscle recovery, act as an electrolyte replenisher, serve as an anti-oxidant and boost the immune system.
Lean Machine Ale is gluten-free, 77 calories and contains seven vitamins. Once people hear there's a beer that can co-exist happily with working out, the motivation to get active will soar.
This ale was created by VAMPT Brands and the company's goal is to offer people a healthy and guilt-free way to enjoy beer. This brew is known as a 'recovery ale' and it's to be indulged after they work out. Similar to a sports drink, the ingredients aid in muscle recovery, act as an electrolyte replenisher, serve as an anti-oxidant and boost the immune system.
Lean Machine Ale is gluten-free, 77 calories and contains seven vitamins. Once people hear there's a beer that can co-exist happily with working out, the motivation to get active will soar.
Trend Themes
1. Recovery Ales - Opportunity for breweries to create more health-focused beers that aid in muscle recovery while still offering a satisfying drinking experience.
2. Fitness-focused Beverages - Potential for the development of a wider range of beverages that cater to health-conscious consumers looking for guilt-free options to enjoy after working out.
3. Functional Ingredients in Alcohol - Innovation opportunity for breweries to incorporate functional ingredients such as vitamins and electrolytes into alcoholic beverages to offer additional health benefits.
Industry Implications
1. Craft Beer - Craft breweries can tap into the growing demand for health-promoting beers like Lean Machine Ale.
2. Fitness and Wellness - Opportunity for fitness and wellness brands to collaborate with breweries and develop beverage products that align with their health-focused image.
3. Functional Beverages - Existing functional beverage companies can expand their product offerings to include alcoholic options that cater to health-conscious consumers.
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