This English Organic Milk Brand Boasts a Pared Down Package Design
Rebecca Byers — June 15, 2015 — Lifestyle
References: erikfromoz & packagingoftheworld
Designed by creative agency Erik from Oz, this unique example of organic milk branding does a great job of playing up the product's rural roots. The client, Horizon Valley, is a small family farm in northern England with more than 60 years of experience. In order to highlight the brand on store shelves and help establish this history in the mind of consumers, Erik from Oz channeled the classic design that harks back to the days of milk deliveries straight from the farm.
In order to establish different variations within the Horizon Family brand, the packaging is color-coded and features ultramodern elements that fuse the brand's history with contemporary standards for organic and artisan food products.
In order to establish different variations within the Horizon Family brand, the packaging is color-coded and features ultramodern elements that fuse the brand's history with contemporary standards for organic and artisan food products.
Trend Themes
1. Color-coded Packaging - Exploring color-coded packaging for organic food products to enhance brand recognition and differentiation on store shelves.
2. Rural Roots Branding - Leveraging classic design elements to create rural roots branding for organic products, connecting consumers with the farms and their history.
3. Historical-inspired Design - Using historical-inspired design to evoke nostalgia and authenticity in the packaging of organic food products, appealing to consumers seeking a sense of tradition.
Industry Implications
1. Organic Food - Applying unique packaging strategies and branding techniques to organic food products to stand out in a competitive market.
2. Creative Agencies - Providing innovative branding and packaging solutions for clients in the food industry, helping them capture consumer attention and differentiate themselves from competitors.
3. Artisan Food - Exploring historical-inspired design approaches to package artisan food products, creating a distinctive and premium brand image.
3.8
Score
Popularity
Activity
Freshness
