'Puffy Rat' Beer Uses Dark Colors and Cartoon Rats on its Packages
References: prosite & packageinspiration
The Puffy Rat brewing company teamed up with designer Ning Li to design its dark colored labels with cartoon rats. The inspiration came from Brooklyn, where the beer is produced. Li used Brooklyn's reputation of being a rat-infested city to create a cheeky and humorous critter-infested packaging idea.
The cartoon rats show a cute side to the beer while still maintaining a professional vibe with dark colors. The packaging that encases the canned beers is completely black, with the use of dark red and dark blue lettering to describe which flavor the beer is. The brand's name, Puffy Rat, is written in white so it stands out.
Along the bottom of the can is a clan of orange and black rats. They are cartoon-like in the shape of the can. Small cylindrical rats with blank stares are scattered along the bottom half of the package.
The cartoon rats show a cute side to the beer while still maintaining a professional vibe with dark colors. The packaging that encases the canned beers is completely black, with the use of dark red and dark blue lettering to describe which flavor the beer is. The brand's name, Puffy Rat, is written in white so it stands out.
Along the bottom of the can is a clan of orange and black rats. They are cartoon-like in the shape of the can. Small cylindrical rats with blank stares are scattered along the bottom half of the package.
Trend Themes
1. Brooklyn-inspired Beer Branding - Opportunity for breweries to create unique and playful packaging inspired by local culture.
2. Dark-colored Labels with Cartoon Rats - Opportunity for brands to use unconventional and humor-infused design elements in their packaging to attract consumer attention.
3. Cute and Professional Packaging - Opportunity for companies to combine a playful aesthetic with a professional look to appeal to a wide range of consumers.
Industry Implications
1. Brewing - Opportunity for breweries to differentiate and create a strong brand identity through innovative packaging design.
2. Design - Opportunity for designers to explore unconventional and humorous elements in product packaging to stand out in the market.
3. Consumer Goods - Opportunity for consumer goods companies to incorporate both playful and professional design elements in their packaging to attract and retain customers.
2.2
Score
Popularity
Activity
Freshness
