Idaho's D.L. Evans Bank Shows Why Millennials Should Join
Riley von Niessen — October 25, 2017 — Marketing
D.L. Evans Bank, a financial services company that's based in Burley, Idaho, launched a commercial that aims to appeal to consumers who are within the Millennial demographic.
The short commercial follows a young man who's spending the day golfing, who quickly talks viewers through some of the benefits that he's gotten through the financial services company. A few of the positives that he mention is the bank's lack of monthly service charges for students without a minimum balance, as well as its focus on the community where it's located.
With this short 30-second commercial, D.L. Evans Bank efficiently shows why it's a great option for Millennials who are frustrated with receiving excess charges for simply having an account.
The short commercial follows a young man who's spending the day golfing, who quickly talks viewers through some of the benefits that he's gotten through the financial services company. A few of the positives that he mention is the bank's lack of monthly service charges for students without a minimum balance, as well as its focus on the community where it's located.
With this short 30-second commercial, D.L. Evans Bank efficiently shows why it's a great option for Millennials who are frustrated with receiving excess charges for simply having an account.
Trend Themes
1. Community-focused Banking - D.L. Evans Bank's commercial highlights the increasing trend of banks targeting the Millennial demographic by offering community-focused services.
2. No Monthly Service Charges - The commercial demonstrates the rising trend of financial institutions eliminating monthly service charges to attract younger customers.
3. Localized Marketing - D.L. Evans Bank's commercial exemplifies the trend of banks leveraging localized marketing to connect with the Millennial audience.
Industry Implications
1. Banking - Banks have an opportunity to disrupt the industry by catering to the needs and preferences of Millennials through community-focused services and no monthly service charges.
2. Financial Services - Financial services companies can adopt a localized marketing approach to better engage with Millennials and highlight their unique offerings.
3. Advertising - There is scope for disruption in the advertising industry by creating campaigns that showcase the value of community-focused banking services while targeting the Millennial demographic.
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