'Stackin' Helps Younger Demographics Understand Banking
Riley von Niessen — October 25, 2017 — Business
References: startstackin & businessinsider
'Stackin' is a Millennial-focused company that aims to help the demographic garner a better understanding of how to properly deal with their personal finances -- something that creator Scott Grimes was shocked by their lack of knowledge of.
As learning about finance isn't all that exciting for most Millennials, Stackin helps them to retain useful knowledge by serving information in a more entertaining and digestible format. To do so, Stackin allows users to subscribe to its service with an email and phone number, so that they can receive daily video texts that break things down for them. These short videos quickly educate users with important information surrounding investing, credit, student debt, and home buying -- targeting aspects that the young generation is likely dealing with.
As learning about finance isn't all that exciting for most Millennials, Stackin helps them to retain useful knowledge by serving information in a more entertaining and digestible format. To do so, Stackin allows users to subscribe to its service with an email and phone number, so that they can receive daily video texts that break things down for them. These short videos quickly educate users with important information surrounding investing, credit, student debt, and home buying -- targeting aspects that the young generation is likely dealing with.
Trend Themes
1. Millennial Finance Education - Opportunity to create innovative and engaging financial education resources tailored specifically for Millennials
2. Entertaining Financial Learning - Disruptive potential in delivering finance education in a more entertaining and digestible format
3. Personalized Financial Education - Opportunity to provide personalized finance education through daily video texts
Industry Implications
1. Fintech - Opportunity for FinTech companies to develop user-friendly financial education platforms
2. Media and Entertainment - Potential for media and entertainment companies to create engaging and entertaining finance education content
3. Telecommunications - Opportunity for telecommunication companies to integrate finance education content into their messaging services
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