The Alzheimer Society of Montreal Zero Campaign Takes a Techie Approach
Amelia Roblin — March 5, 2011 — Tech
References: cossette & adsoftheworld
Have you ever deleted a file you really needed, or perhaps wiped your entire hard drive by accident? The Alzheimer Society of Montreal Zero campaign looks for awareness with a metaphor that affects most lives in the Western World, in a way that's perhaps likened to the degenerative disease.
With a simple ad on an iPhone, the sneaky stunt by the Cossette advertising agency tempted users into testing an app that would optimize their mobile phone memory. Upon clicking on the link, the phone owner would be horrified to see a realistic simulation of all of his files being erased from his handset. Thankfully, before the onset of a heart attack (hopefully), a screen would then appear, providing a number one could call to donate to the cause.
The Alzheimer Society of Montreal Zero campaign attempts to strike a familiar chord, aiming to simulate empathy rather than ask for sympathy.
With a simple ad on an iPhone, the sneaky stunt by the Cossette advertising agency tempted users into testing an app that would optimize their mobile phone memory. Upon clicking on the link, the phone owner would be horrified to see a realistic simulation of all of his files being erased from his handset. Thankfully, before the onset of a heart attack (hopefully), a screen would then appear, providing a number one could call to donate to the cause.
The Alzheimer Society of Montreal Zero campaign attempts to strike a familiar chord, aiming to simulate empathy rather than ask for sympathy.
Trend Themes
1. Memory Optimizing Apps - Developing apps to optimize phone memory usage while raising awareness for important causes through interactive advertisements.
2. Shock Advertising - Employing shock tactics in advertising to grab attention and encourage engagement with a brand or cause.
3. Simulated Experience Marketing - Using technology to create simulations that give audiences a first-hand experience of an issue or product in order to elicit emotion and drive engagement.
Industry Implications
1. Mobile App Development - Opportunities in developing innovative and functional apps that optimize mobile device performance and engage audiences in unique ways through interactive advertising and simulating experiences.
2. Advertising - Opportunities in creating attention-grabbing ad campaigns that use shocking tactics to raise awareness and drive engagement with brands or important causes.
3. Technology - Opportunities in utilizing technological advancements to create interactive and simulated experiences that resonate with audiences and promote engagement with a variety of industries and applications.
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