T-Mobile's Unlimited 55+ Plan Was Made for Tech-Savvy Boomers
Riley von Niessen — September 6, 2017 — Tech
While there's many options out there for seniors who are looking to save on their phone bills, many companies market them in a rather demeaning fashion, as they assume that the demographic doesn't use data or even understand smartphones -- misconceptions that T-Mobile's Unlimited 55+ plan aims to dispute.
With an informative ad that stars the company's CEO, John Legere, the many perks of the Unlimited 55+ plan are revealed, especially those that aren't offered by its competitors. To highlight how patronizing marketing to Boomers can be, as well as how companies tend to take advantage of them by charging them more, the T-Mobile ad frequently shows snippets of retro-looking ads that parody this.
With the Unlimited 55+ plan, T-Mobile users have access to unlimited data, texting, and calling, making it ideal for those who are looking for a cost-effective plan that's compatible with new smartphone models.
With an informative ad that stars the company's CEO, John Legere, the many perks of the Unlimited 55+ plan are revealed, especially those that aren't offered by its competitors. To highlight how patronizing marketing to Boomers can be, as well as how companies tend to take advantage of them by charging them more, the T-Mobile ad frequently shows snippets of retro-looking ads that parody this.
With the Unlimited 55+ plan, T-Mobile users have access to unlimited data, texting, and calling, making it ideal for those who are looking for a cost-effective plan that's compatible with new smartphone models.
Trend Themes
1. Senior Tech Education - Providing tech education, specifically targeted to seniors, can address ageism and enhance market share for technological hardware and software companies.
2. Marketing for Seniors - Rethinking marketing strategies geared toward seniors can disrupt the telecommunications and technology industries.
3. Low-cost Senior Plans - Offering low-cost phone plans, designed for the senior demographic, with unlimited data and call plans can appeal to Boomers and disrupt the telecommunications sector.
Industry Implications
1. Telecommunications Industry - Redesigning mobile and internet service plans for senior users can increase market share and attract new customers for telecommunications companies.
2. Technology Industry - Developing user-friendly software and technology products for seniors can enhance market share and create a new growth segment within the technology industry.
3. Education Industry - Providing new educational opportunities on how to use modern technology in their daily lives for the senior demographic can disrupt the education industry.
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