This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
Alyson Wyers — August 23, 2017 — Life-Stages
References: razoesparaacreditar & psfk
In an endeavor to help seniors see more of the world, this virtual reality travel project enabled older people to view different destinations. Technology and Life is a collaborative effort between Intel, online platform Razões para Acreditar (or Reasons to Believe) and public relations agency Burson-Marstellar to showcase how technology can benefit health and wellness.
This dream-fulfilling example gave elderly folks living in a Brazilian community the opportunity to realize their travel goals. The residents were given VR headsets containing a variety of travel experiences. The virtual reality travel gave them a chance to see places they never got to, while others enjoyed revisiting past favorites. The emotional initiative left wearers feeling excited and often nostalgic.
This dream-fulfilling example gave elderly folks living in a Brazilian community the opportunity to realize their travel goals. The residents were given VR headsets containing a variety of travel experiences. The virtual reality travel gave them a chance to see places they never got to, while others enjoyed revisiting past favorites. The emotional initiative left wearers feeling excited and often nostalgic.
Trend Themes
1. Senior VR Travel - Disruptive innovation opportunity: Developing more immersive and tailored virtual reality travel experiences specifically designed for seniors.
2. Technology for Health and Wellness - Disruptive innovation opportunity: Integrating technology solutions into senior care facilities to enhance health and wellness through virtual reality experiences.
3. Collaborative VR Projects - Disruptive innovation opportunity: Collaborating with various organizations and platforms to create impactful virtual reality initiatives for specific target audiences.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Incorporating virtual reality technology into the travel and tourism industry to provide immersive and personalized travel experiences for all.
2. Healthcare - Disruptive innovation opportunity: Implementing virtual reality solutions in healthcare facilities to improve the well-being and quality of life for seniors and patients.
3. Public Relations - Disruptive innovation opportunity: Utilizing virtual reality technology in public relations campaigns to create emotional and engaging experiences for target audiences.
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