This 30-Second MTCU Commercial Shows the Company's Range of Appeal
Riley von Niessen — October 26, 2017 — Marketing
MTCU, an American credit union, recently launched a short commercial that summarizes why both Boomers and Millennials appreciate its services.
It begins with a family on a couch, and shows the interactions between the father and daughter most closely. While the father reads the paper, the daughter is on a tablet, where she's able to sign her new loan papers. When she does so, her father is taken aback by the lack of interaction that the process required, and tells her he prefers to look someone in the eye and shake their hand when dealing with his finances.
The ad concludes by showing that both options will continue to be available through the company, making it a great option for any generation.
It begins with a family on a couch, and shows the interactions between the father and daughter most closely. While the father reads the paper, the daughter is on a tablet, where she's able to sign her new loan papers. When she does so, her father is taken aback by the lack of interaction that the process required, and tells her he prefers to look someone in the eye and shake their hand when dealing with his finances.
The ad concludes by showing that both options will continue to be available through the company, making it a great option for any generation.
Trend Themes
1. Digital Loan Services - The rise of digital loan services allows for convenient and efficient loan processing, appealing to both Boomers and Millennials.
2. Multigenerational Marketing - Multigenerational marketing recognizes the diverse preferences of different generations and tailors advertising strategies accordingly.
3. Omnichannel Banking - Omnichannel banking combines various physical and digital channels to provide customers with seamless and personalized banking experiences.
Industry Implications
1. Financial Services - Financial services industry can leverage digital loan services and omnichannel banking to meet the evolving needs of different generations.
2. Marketing and Advertising - Marketing and advertising industry can develop multigenerational marketing strategies to effectively engage diverse target audiences.
3. Technology - Technology industry can innovate and provide solutions to enhance the digital loan services and omnichannel banking experiences for customers.
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