Mettalusso's Packaging Connects Skin & Mental Health
Elena Rahman — April 5, 2022 — Fashion
References: mettalusso & einnews
Mettalusso is the first vegan brand for people and pets. Consumers can purchase items for themselves and their furry friends in one convenient trip to the store. Known for its vegan skincare and pet grooming products, the brand's formulas are packaged in eye-catching yet gender-inclusive wrapping.
The high-performance formulas are packaged in minimalist designs with messages that encourage good mental health practices related to skincare. Mettalusso understands the importance of inclusivity; its products are targeted toward all people regardless of their gender orientation. The brand believes that offering products for everyone create a safe and welcoming environment in the beauty sector, which is why its products are packaged in minimalist and inclusive designs with a specific focus on mental health encouragement.
Image Credit: Mettalusso
The high-performance formulas are packaged in minimalist designs with messages that encourage good mental health practices related to skincare. Mettalusso understands the importance of inclusivity; its products are targeted toward all people regardless of their gender orientation. The brand believes that offering products for everyone create a safe and welcoming environment in the beauty sector, which is why its products are packaged in minimalist and inclusive designs with a specific focus on mental health encouragement.
Image Credit: Mettalusso
Trend Themes
1. Gender-inclusive Packaging - Providing gender-inclusive packaging options for cosmetics can offer a competitive advantage by appealing to a larger, more diverse customer base.
2. Mental Health Messaging - Incorporating messaging related to mental health on cosmetic packaging can create unique brand differentiation and provide an opportunity to engage with customers on a deeper level.
3. Vegan Beauty Products - The growing demand for vegan beauty products presents an opportunity for brands to innovate and offer new, high-quality options that appeal to ethical consumers.
Industry Implications
1. Cosmetics - Brands in the cosmetics industry can incorporate gender-inclusive and mental health messaging on their packaging to appeal to a wider customer base and create unique differentiation.
2. Pet Care - Companies in the pet care industry can innovate by offering vegan and gender-inclusive grooming products that appeal to ethical and diversity-conscious consumers.
3. Mental Health - Companies in the mental health industry can collaborate with beauty brands to incorporate mental health messaging on cosmetic packaging, creating cross-industry opportunities to promote wellness and self-care.
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