Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
Laura McQuarrie — November 4, 2021 — Fashion
Olay Regenerist Micro-Sculpting Cream is an iconic drugstore moisturizer that sells about 17 jars every minute and has been a dermatologist favorite for years. Now, this product, and other best-selling moisturizers from the brand, are being introduced with the first limited run of Easy Open Lids.
As Olay says, "For decades, we've focused on developing better formulas for all types of skin. But our jar design hasn't been accessible for all types of women. We realized it's time to change that." The new Easy Open Lid was created to improve the accessibility of the product for people with a wide range of conditions, from dexterity issues and limb differences to vision impairments. The lid is equipped with wings on both sides, labels with higher contrast, a raised top with texture for enhanced grip and Braille.
As Olay says, "For decades, we've focused on developing better formulas for all types of skin. But our jar design hasn't been accessible for all types of women. We realized it's time to change that." The new Easy Open Lid was created to improve the accessibility of the product for people with a wide range of conditions, from dexterity issues and limb differences to vision impairments. The lid is equipped with wings on both sides, labels with higher contrast, a raised top with texture for enhanced grip and Braille.
Trend Themes
1. Inclusive Packaging - The trend of optimizing packaging so it is more accessible for people with physical disabilities or impairments, allowing for wider product accessibility and inclusivity.
2. Consumer Empathy - The trend of brands showing empathy toward their consumers by addressing their needs and concerns and creating products that cater to them.
3. Enhanced Accessibility - The trend of improving product accessibility for people with physical disabilities or impairments, creating a wider user base and promoting inclusivity.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from incorporating inclusive packaging solutions that cater to a wider consumer base while promoting inclusivity.
2. Medical Devices - The medical devices industry could benefit from considering inclusive packaging solutions to enhance the accessibility and usability of their products for people with physical disabilities or impairments.
3. Consumer Goods - The consumer goods industry can benefit from adopting a consumer empathy approach by addressing the needs and concerns of a wider range of consumers and creating products that cater to them.
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