'Automic Gold' Places an Emphasis on Representation and Diversity
Colin Smith — March 25, 2022 — Business
References: automicgold & automicgold
'Automic Gold' is an online jewelry label that places its primary focus on promoting diversity and representation in the jewelry industry. The brand's inclusion efforts are not limited to one part of identity, but rather the brand promotes the inclusion of all sizes, genders, races, and identities. As part of the brand's commitment to diversity, Automic Gold does not photograph models for its product shots, it photographs real, authentic people.
Automic Gold products are made from reclaimed and repurposed gold and shipped in recyclable packaging as part of its commitment to being a social good. As for its brand values, the label is entirely self-funded, meaning it does not need to sacrifice any of its core values for the sake of finances or investor returns. The team at Automic Gold reflects its commitment to diversity. The brand hires people of all identities and provides a biography on each employee, including preferred pronouns and roles at the company.
Automic Gold's most recent 'Quartz Collection' features rose quartz and smoky quartz used in earrings, bracelets, rings, charms, and other accent items. Additionally, the brand does not place its products on sale because, according to Automic Gold, its products are legitimately priced and not upscaled to appease stakeholders.
Image Credit: Automic Gold
Automic Gold products are made from reclaimed and repurposed gold and shipped in recyclable packaging as part of its commitment to being a social good. As for its brand values, the label is entirely self-funded, meaning it does not need to sacrifice any of its core values for the sake of finances or investor returns. The team at Automic Gold reflects its commitment to diversity. The brand hires people of all identities and provides a biography on each employee, including preferred pronouns and roles at the company.
Automic Gold's most recent 'Quartz Collection' features rose quartz and smoky quartz used in earrings, bracelets, rings, charms, and other accent items. Additionally, the brand does not place its products on sale because, according to Automic Gold, its products are legitimately priced and not upscaled to appease stakeholders.
Image Credit: Automic Gold
Trend Themes
1. Inclusive Jewelry - Jewelry brands are focusing on promoting diversity and representation in the industry through their products and branding.
2. Real People Models - Brands are shifting from using professional models in their product shots to using real, authentic people to promote inclusivity and diversity.
3. Sustainable Jewelry - The jewelry industry is moving towards more sustainable practices by using reclaimed and repurposed materials and recyclable packaging.
Industry Implications
1. Fashion - Fashion brands are incorporating inclusive and sustainable practices in their products and branding to meet the evolving needs and values of their customers.
2. Beauty - Beauty brands are expanding their product lines to include jewelry and incorporating inclusivity and sustainability in their new offerings.
3. Retail - Retailers are partnering with inclusive and sustainable jewelry brands to meet the demands of socially conscious consumers and increase their market appeal.
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