Cleansing bars come with more sophisticated, face-specific formulas
Trend - Soap bars are now being offered with more sophisticated ingredients that aren't harsh on the skin, and brands are offering variations of these cleansing bars that are specific to facial skin. These products cleanse the skin on the face in a way that's gentle and simple.
Insight - Busy consumers who juggle family, professional responsibilities and their own hobbies tend to opt for products and services that are efficient and convenient for them to use. This preference leaks into the self-care space for many older Millennial and Gen X consumers--with people in these generations often seeking forms of personal care that are as simple as they are effective.
Insight - Busy consumers who juggle family, professional responsibilities and their own hobbies tend to opt for products and services that are efficient and convenient for them to use. This preference leaks into the self-care space for many older Millennial and Gen X consumers--with people in these generations often seeking forms of personal care that are as simple as they are effective.
Workshop Question - How could your brand prioritize simplicity and efficiency for its customers?
Trend Themes
1. Sophisticated Cleansing Bars - Brands are offering soap bars with more sophisticated ingredients that are gentle on the skin and specific to facial skin, responding to the demand for simple yet effective self-care from busy consumers.
2. Eco-friendly and Sustainable Soap - Soap brands like Peach are incorporating sustainability standards to produce soaps without a compromising appeal to the environmentally-conscious modern consumer.
3. Crystal-infused Skincare - The Bioré Rose Quartz + Charcoal Facial Cleansing Bar is one of the many crystal-infused skincare products from the brand that offers practical luxury self-care rituals to consumers.
Industry Implications
1. Personal Care - In the personal care industry, brands can innovate and enhance cleansing bars to be more sophisticated and further cater to specific skin types and conditions.
2. Sustainability - There is an opportunity for companies to adopt practices of creating eco-friendly and sustainable products, like the use of recyclable and compostable materials for soap and cleansing products.
3. Beauty and Wellness - There is an innovation opportunity in the beauty and wellness industry, specifically in the production of crystal-infused products that promote luxurious self-care, aligned with the aesthetic preferences of modern consumers.
