Victorialand Beauty Uses Raised Symbols for Tactile Recognition
Laura McQuarrie — March 12, 2020 — Marketing
References: victorialandbeauty & prnewswire
All-natural skincare brand Victorialand Beauty implemented the CyR.U.S. System of Raised Universal Symbols to introduce accessible skincare packaging that can easily be differentiated by touch. The proprietary tactile recognition system consists of a set of raised trademarked symbols, so that consumers who are impacted by visual impairments can use the skincare products they need.
On the bottle or jar caps of each product, there's a raised symbol—like the crescent moon on the container for the natural skincare brand's CBD-infused Skin-Loving Sleep Mask.
As an additional measure to increase accessibility, Victorialand Beauty also included an embossed QR code that can be scanned via a smartphone to call up auditory product descriptions and instructions.
Image Credit: Victorialand Beauty
On the bottle or jar caps of each product, there's a raised symbol—like the crescent moon on the container for the natural skincare brand's CBD-infused Skin-Loving Sleep Mask.
As an additional measure to increase accessibility, Victorialand Beauty also included an embossed QR code that can be scanned via a smartphone to call up auditory product descriptions and instructions.
Image Credit: Victorialand Beauty
Trend Themes
1. Tactile Recognition Skincare Packaging - Developing raised symbols and QR codes to create accessible skincare packaging that can easily be differentiated by touch and provide auditory descriptions.
2. Proprietary Tactile Recognition System - Creating a tactile recognition system of raised trademarked symbols to accommodate consumers who have visual impairments.
3. Accessibility-inspired Packaging Innovation - Developing packaging innovations that make products accessible to consumers with disabilities represents a new way to deliver disruptive innovation.
Industry Implications
1. Skincare - Skincare companies can offer a more inclusive range of products, accommodating consumers with disabilities via accessibility-inspired packaging innovation.
2. Beauty - Beauty brands can offer more inclusive packaging innovations, opening up new markets for those with disabilities.
3. E-commerce - E-commerce platforms can explore new opportunities for accessibility-inspired packaging innovations, opening up new channels for inclusive product delivery to consumers with disabilities.
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