The Pixi + Hello Kitty Collaboration Celebrates a Global Icon
Laura McQuarrie — January 11, 2022 — Fashion
References: pixibeauty & prnewswire
The Pixi + Hello Kitty Collaboration is the newest launch from Pixi Beauty and this limited-edition collection features the familiar face of a global icon. The nine-piece collection adorns some of the best-selling products from Pixi Beauty with the cartoon cat's iconic bow and some of her favorite ingredients—like apples—have been added to the formulas. A for Apples, for example, is a pack of multi-vitamin infusion sheet masks for a dose of Vitamin A.
Some of the other standouts from the Pixi + Hello Kitty collection include the brand's award-winning Glow Tonic, which is now packaged with a cap in the shape of the 3D cat. Inspired by Hello Kitty's aesthetic, the collab also includes color products like the multi-use Chrome Glow Palette, pigmented Eye Effects and the pH-reactive, moisturizing Lip Tone tint.
Some of the other standouts from the Pixi + Hello Kitty collection include the brand's award-winning Glow Tonic, which is now packaged with a cap in the shape of the 3D cat. Inspired by Hello Kitty's aesthetic, the collab also includes color products like the multi-use Chrome Glow Palette, pigmented Eye Effects and the pH-reactive, moisturizing Lip Tone tint.
Trend Themes
1. Cartoon-themed Beauty Products - Beauty brands are collaborating with popular animated characters and incorporating their iconic elements into their products, presenting a disruptive innovation opportunity to capitalize on nostalgic appeal and expand the target audience.
2. Multi-functional Makeup Collections - Makeup companies are developing collections that are versatile for a variety of uses, creating an opportunity for innovative product designs that fit multiple consumer wants and needs.
3. Ingredient-oriented Cosmetic Lines - Cosmetic lines are using ingredients to enhance their brand and appeal to health-conscious consumers, providing an opportunity to expand the market to those looking for specific, natural and environmentally-friendly items.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care industries can take advantage of collaborations with cartoons or popular characters and create unique and versatile collections to increase in consumer appeal.
2. Entertainment - With the growing popularity of animation and cartoons, the entertainment industry can capitalize on popular characters through lucrative beauty partnerships that appeal to a diverse audience.
3. Food and Beverage - The food and beverage industry can provide inspiration for cosmetic companies creating ingredient-oriented products, resulting in a unique product line suitable for customers who value health products and natural ingredients.
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