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Intimate Collections

Self-care collections are focusing on enhancing intimacy and sensuality

Trend - Brands in the sexual wellness space are offering modern collections that enhance self-care related to intimacy. These collections are designed to be used on their own or with a partner, and give people enhanced experiences.

Insight - The "wellness" space is now all-encompassing, with everything from mental health to intimacy being areas of focus for consumers who take part in this form of personal care. The diversity of the wellness industry is what draws these consumers, as it can range from more intensive rituals to rituals that are more playful and don't require too much discipline--all in the name of taking care of oneself.
Workshop Question - How could your brand prioritize wellness for its customers?
Trend Themes
1. All-inclusive Wellness - The wellness industry is including personal care areas like intimacy and sexuality in their offerings, providing opportunities for brands to expand their product lines and cater to a wider audience.
2. Gender-inclusive Products - Brands are focusing on gender-neutral products, including minimalist and abstract designs, in a bid to cater to a wider audience and avoid gendering sexual wellness products.
3. Discreet Deliveries - Direct-to-consumer brands are offering discreet deliveries for sexual and wellness health products purchases, removing feelings of awkwardness, embarrassment, and discomfort from the equation.
Industry Implications
1. Sexual Wellness - Sexual wellness brands are expanding their product lines to include all-inclusive wellness products designed to build intimacy and support personal care.
2. Beauty and Personal Care - Beauty and personal care brands are expanding their product lines to include gender-neutral products and broader wellness products designed to meet the needs of a wider audience.
3. Direct-to-consumer - Direct-to-consumer brands are evolving to cater to a wider audience, including offering gender-neutral products and adding discretion to product deliveries, subsequently shaking up traditional brick and mortar models.
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
199,078 Total Clicks
Date Range:
Nov 19 — Feb 23
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Holiday Intimacy Collections
Holiday Intimacy Collections
Foria Debuted a Limited-Edition Gift Set in Time for the Holidays
With the holiday season nearly upon us, Foria – the plant-based sexual wellness brand – recently unveiled a new Holiday Intimacy Collection that makes the perfect gift for your partner. The... MORE
Circulation-Supporting Breast Oils
Circulation-Supporting Breast Oils
Sexual Wellness Brand Foria Launches a Breast Oil
Foria, the sexual wellness brand, recently announced the launch of a new Breast Oil product. The new offering was crafted with 100% organic coconut MCT oil, calendula, violet, and lavender.... MORE
Menopausal Wellness Brands
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Stripes is a (peri)menopausal wellness brand that’s on a mission to help women stop suffering in silence and embrace healthy aging. The Stripes brand created by Amyris and actress,... MORE
D2C Sexual Wellness Brands
D2C Sexual Wellness Brands
Champ Takes the Awkardness Out of Shopping for Certain Products
Champ is a new consumer health brand that’s on a mission to modernize the way people shop for sexual and wellness health products. Although the brand makes products like prophylactics and... MORE
Triangular Examination Mirrors
Triangular Examination Mirrors
The G.E.M. Mirror by Nakey Supports Empowerment & Self-Discovery
Nakey, the creator of the Muff Masque, recently introduced two new mask formulas (The Juicer and The Rehabber) along with a personal examination mirror. The handheld mirror is designed to help... MORE
Luxurious Self-Care Trios
Luxurious Self-Care Trios
Sexual Wellness Brand 'Maude' Launched a Bodycare Collection
Maude is a brand that makes products like minimalist, gender-neutral adult toys and massage oil candles, and it recently expanded its product portfolio to include a line of luxurious self-care... MORE
Gender-Inclusive Intimate Products
Gender-Inclusive Intimate Products
Maude Crafts Sexual Health Products Meant for Everyone
The sexual health industry often falls back on overt gender specific graphics and designs, but Maude is trying something new by focusing on gender-inclusive design for its sexual health products.... MORE
Intimate Shaving Oils
Intimate Shaving Oils
Sexual Wellness Brand maude Debuts the 'Shave' and 'Soothe' Body Products
Sexual wellness brand maude has debuted a new series of intimate products called ‘Shave’ and ‘Soothe.’ The new grooming products are made with essential oils that are “... MORE

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