Snack bars are made with stress-relieving ingredients
Trend - Food brands are increasingly offering snack bars that offer more than just physical health benefits--they're now touting mental health benefits as well. Stress-relief is a major focus for these snackbars, with everything from CBD to mushrooms being incorporated for stress-reduction purposes.
Insight - The collective stress that people around the world are facing has resulted in consumers taking action in both small and large ways to address it. Whether it's seeking out professional services or prioritizing personal care, people are looking for ways to relieve the anxiety they feel about everything from their financial status to their day-to-day lifestyles.
Insight - The collective stress that people around the world are facing has resulted in consumers taking action in both small and large ways to address it. Whether it's seeking out professional services or prioritizing personal care, people are looking for ways to relieve the anxiety they feel about everything from their financial status to their day-to-day lifestyles.
Workshop Question - How could your brand relieve customer stress?
Trend Themes
1. Stress-relieving Snack Bars - Offering snack bars with stress-reducing ingredients has become a rising trend, with everything from CBD to mushrooms being incorporated for this purpose.
2. Functional Food Products - The market for functional food products, such as grain-free superfood bars, wellness-enhancing CBD snack bars, and botanically infused nutrition bars, has seen significant growth as consumers prioritize personal health and well-being.
3. Personalized Nutrition - myAir uses deep profiling machine learning technology and customization to create personalized plant-based nutrition bars, reflecting the growing demand for unique and targeted solutions to address individual health needs.
Industry Implications
1. Food Manufacturing - Manufacturers can capitalize on the trend for stress-relieving snack bars by incorporating stress-reducing ingredients such as CBD and mushrooms in their product lines.
2. Wellness and Personal Care - As consumers prioritize personal health and wellness, the functional food market offers opportunities for companies to differentiate themselves in the industry by creating unique products that address specific health needs.
3. Technology and AI - myAir's use of deep profiling machine learning technology represents an opportunity for companies to leverage technology to create more personalized and targeted solutions in the wellness industry.
