The Reed’s Real Ginger Ale Comes in Two Options with Authentic Recipes
Michael Hemsworth — April 19, 2020 — Marketing
References: drinkreeds & foodbev
The new Reed’s Real Ginger Ale drinks have been unveiled by the US-based brand and are intended to offer consumers an authentic, all-natural option that will fit in perfectly with their drink mixing or leisure sipping preferences. The drinks come in two options including the Original and the Zero Sugar Original of which the latter is a better-for-you variety crafted with natural sweeteners and even Keto-friendly. The drinks are both made without artificial flavor, colors or preservatives and are also GMO-free.
The Reed’s Real Ginger Ale sodas are both created with 2,000 milligrams of organic pressed ginger per can to make the refreshments a more authentic option that's ideal for high-end cocktails or as a non-alcoholic drink to enjoy in warm weather.
The Reed’s Real Ginger Ale sodas are both created with 2,000 milligrams of organic pressed ginger per can to make the refreshments a more authentic option that's ideal for high-end cocktails or as a non-alcoholic drink to enjoy in warm weather.
Trend Themes
1. Authentic Sodas - Brands can innovate by responding to consumers' preferences for all-natural soft drinks that offer authentic flavors such as using organic and natural ingredients.
2. Better-for-you Drink Options - There is an opportunity for soft drink manufacturers to innovate by producing a line of drinks with natural sweeteners, keto-friendly and a healthier alternative to traditional soft drinks.
3. Ginger-based Beverages - Innovators can tap into the trend towards unique and refreshing non-alcoholic beverages like ginger-based drinks that offer unique flavor profiles and have health benefits.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can create new product lines or rebrand existing ones with all-natural ingredients and healthy alternatives to appeal to consumers' shifting preferences for authentic flavors and healthy choices.
2. Natural Food and Beverage Industry - The growing tendency of people to eat and drink healthier presents an opportunity for companies in the natural food and beverage industry to explore and innovate new product lines of all-natural ingredients to meet the growing demand for authentic flavors and healthy choices.
3. Non-alcoholic Beverage Industry - There is a demand for unique and refreshing non-alcoholic beverages that offer health benefits, presenting an opportunity for companies in the non-alcoholic beverage industry to invest in new product lines of healthy drinks that feature unique flavors such as ginger-based drinks.
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