L'Oréal Paris' Unlimited Mascara Offers an Affordable Dual-Position Brush
Laura McQuarrie — January 15, 2019 — Fashion
References: lorealparis & allure
While there are plenty of brands that produce mascara products with bendable wand applicators, the L'Oréal Paris Unlimited Mascara takes the form of an affordable drugstore option. To achieve long lashes, users are able to swipe the L'Oréal Paris Unlimited Mascara across the eyelashes with the familiar straight wand—but a push of a finger allows the brush to click into place, taking on a 90-degree angle that helps to create greater lift.
Although many consumers are used to applying mascara with a straight wand, a bent wand may prove to be a more accessible way of applying the makeup product. The L'Oréal Paris Unlimited Mascara itself is said to be washable and have a formula that's not too wet or dry, helping to create a clump-free finished result.
Although many consumers are used to applying mascara with a straight wand, a bent wand may prove to be a more accessible way of applying the makeup product. The L'Oréal Paris Unlimited Mascara itself is said to be washable and have a formula that's not too wet or dry, helping to create a clump-free finished result.
Trend Themes
1. Adjustable Mascara Wands - Innovation opportunity: The use of adjustable mascara wands could be extended to other makeup products, such as eyeliners and eyebrow gels, to create flexible application.
2. Bendable Mascara Applicators - Innovation opportunity: Brands could experiment with more unconventional shapes and angles for mascara applicators to offer unique and personalized experiences for consumers.
3. Dual-position Brush - Innovation opportunity: The use of dual-position brushes could expand to other industries, such as home cleaning products, where a flexible and adjustable tool can provide more effective results.
Industry Implications
1. Cosmetics Industry - Innovation opportunity: Brands can develop more affordable and accessible mascara products that meet the needs of diverse consumer preferences.
2. Beauty Technology Industry - Innovation opportunity: Companies can integrate adjustable mascara applicators with smart beauty devices to offer personalized and data-driven makeup solutions for consumers.
3. Household Cleaning Industry - Innovation opportunity: Brands can develop flexible and adjustable cleaning tools, such as mops and brooms, that can adapt to different surfaces and hard-to-reach areas.
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