The JKR Porkinson Sausage Package Redesign is Adorable
Armida Ascano — September 30, 2010 — Lifestyle
References: jkr & lovelypackage
Porkinson Sausage is a meat company whose history is as interesting as its new packaging. The company was started in England by a fashion photographer named Norman Parkinson, whose disgust with imperfection and appreciation for good quality makes Porkinson Sausage the great company it is today.
When Porkinson Sausage approached design house JKM for a package redesign, JKM knew they would have to do Norman Parkinson justice. Thus, the new Porkinson Sausage packaging boasts an adorable little bowtie in honor of Parkinson's roots in the fashion industry.
When Porkinson Sausage approached design house JKM for a package redesign, JKM knew they would have to do Norman Parkinson justice. Thus, the new Porkinson Sausage packaging boasts an adorable little bowtie in honor of Parkinson's roots in the fashion industry.
Trend Themes
1. Package Redesign - Disruptive innovation opportunity: Explore creative and appealing package redesigns to enhance brand image and customer experience.
2. Fashion-inspired Packaging - Disruptive innovation opportunity: Embrace the influence of fashion in product packaging to create unique and visually appealing designs.
3. Personalization Through Design - Disruptive innovation opportunity: Use design elements that reflect the history, values, or personality of a brand to create a more intimate connection with consumers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Introduce innovative packaging solutions to enhance product presentation and differentiate from competitors.
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3. Design and Advertising - Disruptive innovation opportunity: Combine design and advertising expertise to create packaging that tells a compelling brand story and engages consumers.
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