Amnesty International Chop Pencils Encourage Action Against Torture
Amelia Roblin — December 18, 2010 — Marketing
Saatchi & Saatchi consistently delivers clever marketing campaigns, a fantastic example being these Amnesty International Chop Pencils. Created and distributed as a social awareness publicity stunt, these scrawling chopsticks are an altruistic appetizer.
Placed on set tables at Chinese restaurants, Amnesty International Chop Pencils come with four-step instructions on their packaging. The graphite-encased eating utensils request diners to write to the government of China and scold it for its inhumane treatment of prisoners.
Placed on set tables at Chinese restaurants, Amnesty International Chop Pencils come with four-step instructions on their packaging. The graphite-encased eating utensils request diners to write to the government of China and scold it for its inhumane treatment of prisoners.
Trend Themes
1. Social Awareness Marketing - Opportunity for businesses to raise awareness about social issues through creative marketing campaigns.
2. Altruistic Products - Opportunity to create products that combine functionality with a social cause, appealing to conscious consumers.
3. Interactive Packaging - Opportunity for businesses to engage customers through innovative packaging designs that encourage interaction.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to create impactful campaigns that promote social causes and raise awareness.
2. Consumer Goods - Opportunity for consumer goods companies to develop products that align with social causes, attracting socially-conscious consumers.
3. Packaging and Printing - Opportunity for packaging and printing companies to offer creative and interactive designs that enhance customer experience.
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