Doodle-Covered Cardboard Boxes by Peter Gregson
Elsa Blaine — December 28, 2010 — Art & Design
References: petergregson & packagingoftheworld
Urban edginess of graffiti meets fashion accessory packaging in the hands of Peter Gregson for The Manual Co. Such cardboard box packaging is often austere, one-coloured and emblazoned with a designer logo, but Gregson’s boxes are creatively swathed with doodled descriptions of the products within.
Constructed in various sizes for handbags, gloves and belts, the blackboard-like packages sides and tops are splashed with a white chalk-like graffiti script of expressive words such as "handmade," "authentic," and "the forgotten arts," along with a color illustration of the accessory inside.
I love the way a stack of Gregson's graphic packages look in the first image -- accessories themselves!
Constructed in various sizes for handbags, gloves and belts, the blackboard-like packages sides and tops are splashed with a white chalk-like graffiti script of expressive words such as "handmade," "authentic," and "the forgotten arts," along with a color illustration of the accessory inside.
I love the way a stack of Gregson's graphic packages look in the first image -- accessories themselves!
Trend Themes
1. Graffiti-inspired Packaging - Creating packaging that incorporates graffiti-style artwork and graphic elements can add an edgy and eye-catching appeal to products.
2. Personalized Product Descriptions - Adding doodled descriptions and expressive words to product packaging can create a unique and personalized experience for consumers.
3. Visual Storytelling Packaging - Using color illustrations and graphic elements on packaging to visually showcase the product inside can engage consumers and enhance the overall brand narrative.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can benefit from graffiti-inspired packaging, as it adds a contemporary and urban element to the overall brand image.
2. Art Supplies - Art supplies companies can explore personalized product descriptions on their packaging, offering customers a creative and visually appealing way to engage with their products.
3. Digital Marketing - Using visual storytelling packaging techniques can inspire digital marketers to create engaging and immersive online experiences to showcase products and build brand loyalty.
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