The Kleenex Dessert Boxes Look Sickeningly Sweet
Amelia Roblin — December 15, 2010 — Marketing
References: kleenex & thedieline
One benefit to having a Christmastime cold might be cake-flavored facial tissues, but unfortunately these Kleenex dessert boxes keep up appearances only. Shaped and printed to look like slices of pie and cake or tins of chocolates, this palatable packaging is good enough to eat.
Hiroko Sanders is the illustrator behind the Kleenex dessert boxes, and I'm pleased to note that she did quite a bit of her own baking research before getting the branding right. These tissue boxes will be hitting the shelves soon, but expect them to stick around ready for all other cake-worthy occasions of the new year.
Hiroko Sanders is the illustrator behind the Kleenex dessert boxes, and I'm pleased to note that she did quite a bit of her own baking research before getting the branding right. These tissue boxes will be hitting the shelves soon, but expect them to stick around ready for all other cake-worthy occasions of the new year.
Trend Themes
1. Palatable Packaging - Innovative packaging designs that mimic food and dessert items create an enjoyable user experience and potential for brand differentiation.
2. Food-themed Consumer Goods - The integration of food-related aesthetics in non-food products, such as tissue boxes, adds novelty and fun to everyday items.
3. Illustrative Branding - Collaboration between illustrators and brands creates unique and eye-catching packaging designs that attract consumer attention.
Industry Implications
1. Consumer Packaged Goods - Consumer packaged goods companies can explore palatable packaging concepts to enhance product appeal and create unique branding opportunities.
2. Art and Design - Creatives in the art and design industry can leverage their skills to collaborate with brands on innovative and visually appealing packaging solutions.
3. Novelty Gifts and Home Decor - Companies in the novelty gifts and home decor industry can incorporate food-themed aesthetics into their products to attract customers seeking unique and unconventional items.
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