These examples of VR-powered online retail range from web-based fitting room simulators to virtual jewelry consultations that pair online shoppers with a helpful salesperson. As virtual technology software becomes more commonly available to the masses, major and independent retailers are taking notice and are using this technology to boost sales across a number of industries.
In addition to simulated fitting rooms and mannequin avatars that can be personalized to users, other memorable examples of VR-powered online retail also include virtual wedding planning platforms -- Google's nuptials-focused service is more budget-friendly than a wedding planner.
More favorites include virtual video stores that give Google Cardboard users a chance to re-visit nostalgia at their local video store and virtual shopping assistant apps that work as a personal stylist for those on a budget.
12 Examples of VR-Powered Online Retail
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VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
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Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
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VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
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Outfit-Creating Apps
Lovelooks Lets You Arrange New Clothing Combinations and Buy Them in App
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VR Car Dealerships
Vroom's Virtual Showroom Contains Hundreds of Makes and Thousands of Models
7
3D Shopping Simulators
Visageo is a Fashion Shopping Platform That Visualizes Items in 3D
6
Virtual Fitting Rooms
This Two-Way Technology Allows Customer to Visualize How a Garment May Fit
5
Virtual Flower Shops
This Online Retailer is Changing the Way Consumers Buy Flowers
4
Virtual Skincare Trial Apps
The MyRestorsea App Lets You Digitally Test out the Restorsea Products
3
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
2
Online Wedding Compendiums
Google Compiled a Complete Guide for Wedding Planning Services
1
Virtual Video Stores
This Program Recreates the Feeling of Taking a Trip to the Local Video Shop
Related Ideas
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
AI-Powered Augmented Reality Glasses
The Rokid Max 2 AR Glasses Have a 1080p Resolution
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
AI-Powered Fashion Stylists
Style Bot Lets Users Try on Clothes from an AI Virtual Closet
Instant Virtual Fitting Tools
HeyBeauty AI Try-On Copilot Let's You Try on Clothes With a Click
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
AI-Powered Personalized Avatars
Google Presents the VLOGGER AI to Replicate Users Digitally
Efficiency-Driven AI Retail Models
Google Cloud's New Retail Solutions Seek to Optimize Workflow
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Tailored eCommerce Platforms
Zoovu Offers a Personalized eCommerce Solution with AI
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Virtual Try-On Services
SpreeAI is Making Significant Strides in the Fashion Industry
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Transformative AI Shopping Experiences
Omoda and Google Cloud Partner for Generative-AI Shopping
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Personalized Customer Service Tools
Walmart Launched 'Wallaby' Powered by Generative AI
Personalized Digital Dating Rooms
Dating.com Introduced Customizable Virtual Spaces for Singles
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Shoppable AI Fashion
Redro Turns Real-Time Fashion into Discoverable AI-Powered Looks
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
AI Virtual Try-On Tools
Outfit Changer AI Represents the Future of the Fashion Industry
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
Retail-Focused AI Blueprints
NVIDIA Will Transform Shopping Experiences Online & in Stores
Metaverse Watch Shops
Casio is Opening a Virtual G-SHOCK STORE in the Metaverse
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
AI-Powered Video Generators
Avataar's AI Video Tool Creates Immersive Visual Content for Brands
AI-Powered Shopping Tools
Klarna's AI Image Search Helps Shoppers Find the Best Deals
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
High-Power Pro-Grade VR Headsets
The Varjo XR-4 Series Includes Three Models
Virtual Wig Try-Ons
Perfect Corp. & NAO-ART Created a GenAI Experience for Trying on Wigs
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
AI-Powered Online Shopping Assistants
Firework Has Unveiled AVA, an AI-Powered Virtual Assistant
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Retina-Level VR Headsets
Pimax's Crystal Super Debuted at CES as an Industry-First
Lightweight VR Headsets
The Pimax Dream Air Represents a Notable Advancement in Virtual Reality
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Enterprise-Ready VR Headsets
The PNY PICO Enterprise VR Headsets Come in Three Models
AI-Powered Ecommerce Tools
Threekit Launches an AI Suite for Guided Selling and Discovery
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
AI Thrifting Assistants
ThredUp Debuts New AI Features to Enhance Consumers' Shopping Journeys
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
AI-Powered Clothing Shopping Partnerships
True Fit and Shopify are Working Together for Sizing
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
AI Body Measuring Platforms
Fytted is a New Virtual Fitting Room Tool for 600 Popular Brands
Virtual Reality Design Apps
'Live Home 3D' from BeLight Software Uses VR for Home Renovations
AI-Powered Stylists
FitCheck AI Provides Real-Time Analysis and Personalized Recommendations
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Generative AI Shopping Assistants
SoftServe Debuts a New Gen AI Retail Shopping Assistant
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Custom Virtual Reality Accessories
Apple's Vision Pro Gets a New Developer Strap
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Human-Assisted AI Tools
Verizon Launched a Suite of AI Tools to Improve Customer Experiences
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
AI Virtual Staging
Real Estate Agents Can Effortlessly Enhance Listings with Virtual Furnishings
Virtual Reality Gameplay Chairs
The New Roto VR Explorer Chair Rotates with Virtual Movement
GenAI Planogram Tools
Optimum Retailing Launched Realgram AI at NRF 2025
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Interactive AI Product Demos
DemoDazzle Creates AI Interactive Demos with Human-Like Avatars
AI-Powered Interior Design Platforms
AI Room Designer Offers Instant Visualizations of Designs
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
3D-Powered Furniture Retailer Networks
The 3D Cloud Network Introduces a Streamlined Solution
GenAI Sizing Tools
True Fit's Fit Hub Simplifies Sizing and Fit Data on Retailers' Product Pages
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
AI-Guided Selling Tools
Threekit's AI Guided Selling Lets Buyers Interact with an AI-Powered Agent
AR Try-On Technologies
Nextech3D.ai Intends to Acquire Designhubz to Expand Its E-Commerce Prowess
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
Virtual AI Offices
MetaWork Lets Employees Collaborate Via Digital Avatars
Digital Remote Work Environments
Katmai Rolled Out its 'Virtual Office 1.0' for All Customers
Virtual Personal Care Metaverses
Superdrug is the First Health and Beauty Brand to Debut in Roblox
Virtual Outfitting Tools
StyleScan Has Launched Stylescan Studio as a New Shopify App
3D AR Home Improvement Apps
'Roomle' Integrates Home Furniture Services in its AR App
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Video-Friendly Makeup Tools
Rad Camera Applies Virtual Makeup to Enhance Appearance on Video Calls
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
VR Home Design Platforms
Envisioneer Uses VR to Explore and Optimize your Home's Layout
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools