Stylitics' Products Support Next-Gen Personalized Shopping
Laura McQuarrie — October 14, 2023 — Tech
References: Stylitics & businesswire
AI-powered automated digital merchandising and styling technology leader Stylitics is helping brands and retailers deliver highly personalized e-commerce experiences to consumers with the launch of its AI-powered virtual closet. There are two new products from Stylitics, Styled for You and Dynamic Galleries, both of which allow brands and retailers to instantly suggest relevant items for each shopper on their site, whether they're anonymous or known. These new products leverage Stylitics' proprietary Style Profile data set.
“Shoppers have long admired Cher’s virtual closet from the film Clueless and these new tools are reimagining that dream," said Rohan Deuskar, Founder and Chief Executive Officer, Stylitics, "We are providing retailers with a new opportunity to understand the shopper’s style in deeper and more dynamic ways, while driving loyalty and higher engagement.”
Image Credit: Shutterstock
“Shoppers have long admired Cher’s virtual closet from the film Clueless and these new tools are reimagining that dream," said Rohan Deuskar, Founder and Chief Executive Officer, Stylitics, "We are providing retailers with a new opportunity to understand the shopper’s style in deeper and more dynamic ways, while driving loyalty and higher engagement.”
Image Credit: Shutterstock
Trend Themes
1. AI-powered Virtual Closets - Stylitics' AI-powered virtual closets are revolutionizing personalized shopping experiences by instantly suggesting relevant items to each shopper based on their style profile.
2. Automated Digital Merchandising - Stylitics' automated digital merchandising technology is transforming the way brands and retailers showcase their products online, optimizing the user experience and driving higher engagement.
3. Dynamic Personalization - Stylitics' dynamic galleries enable brands and retailers to provide highly personalized e-commerce experiences by dynamically suggesting relevant items based on each shopper's preferences.
Industry Implications
1. Fashion Retail - Stylitics' AI-powered virtual closets and automated digital merchandising technology offer disruptive innovation opportunities for fashion retailers to enhance their e-commerce offerings and drive customer loyalty.
2. E-commerce - Stylitics' AI-powered virtual closets and dynamic personalization solutions present disruptive innovation opportunities for e-commerce platforms to provide highly personalized shopping experiences, resulting in increased customer engagement and conversions.
3. Data Analytics - Stylitics' proprietary Style Profile data set offers disruptive innovation opportunities for companies in the data analytics industry to leverage personalized fashion data and provide valuable insights to brands and retailers.
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