This Two-Way Technology Allows Customer to Visualize How a Garment May Fit
Katherine Pendrill — July 17, 2015 — Tech
References: facebook & techcrunch
Japanese e-commerce site 'Rakuten', has merged with 'Fits.me' to develop a form of two-way technology that would allow online shoppers to get a better idea of how a garment may fit. Fits.me already produces e-mannequins that you can adjust based on your height, weight and age. Rakuten plans to build on this virtual technology to make it even easier for customers to visualize how items may fit.
Rakuten's new two-way technology will function as a kind of virtual fitting room, which will help shoppers make more informed decisions before they purchase an item. Building on the virtual mannequins, costumers will be able to get a more realistic picture of how they would look wearing a particular item. Beyond helping shoppers, the virtual technology helps merchants gain the kind of data they need to improve the online shopping experience.
Rakuten's new two-way technology will function as a kind of virtual fitting room, which will help shoppers make more informed decisions before they purchase an item. Building on the virtual mannequins, costumers will be able to get a more realistic picture of how they would look wearing a particular item. Beyond helping shoppers, the virtual technology helps merchants gain the kind of data they need to improve the online shopping experience.
Trend Themes
1. Virtual Fitting Rooms - Online retailers can leverage technology to offer customers a more personalized and informed shopping experience by allowing them to visualize how a garment may fit.
2. E-commerce Virtual Mannequins - Virtual mannequins are a cost-effective way of showcasing an e-commerce site’s clothing items to online consumers while collecting data that can be used to inform future online sales strategies.
3. Two-way Technology - Developing two-way technology is a smart investment for e-commerce sites looking to improve the online shopping experience for customers by offering interactive, personalized and informative pre-purchase experiences.
Industry Implications
1. E-commerce - In developing two-way technology such as virtual fitting rooms, the e-commerce industry can provide a more personalized and engaging shopping experience for its customers, leading to increased conversion rates, improved customer satisfaction, and stronger brand loyalty.
2. Fashion - By incorporating virtual fitting rooms and mannequins, and by making online shopping more personal and interactive, the fashion industry can help customers find clothes that emphasize their unique style and personality.
3. Retail Technology - Retail technology companies and retailers can offer scalable technology solutions, such as virtual fitting rooms and two-way technology, to increase online sales, improve customer experiences, and gain valuable data insights.
3.6
Score
Popularity
Activity
Freshness
