Fytted is a New Virtual Fitting Room Tool for 600 Popular Brands
References: fytted & retaildive
Fytted is unveiling a new AI-powered body measuring platform for brands like Free People, Lululemon, and J. Crew, allowing consumers to test out clothing items before they purchase them. The Fytted app helps consumers experiment with color, body shape, personal style, and other aspects that can determine whether someone buys a product.
“We’ve made it simple for users to browse clothing, try them on, check out the look and find their perfect fit in one convenient place, merging the benefits of both online and in-person try-on shopping into one easy-to-use app,” Fytted CEO Greg Auerbach said in a statement.
The Fytted app is available for Android and iOS users, providing users of both devices a reliable solution for trying on clothing.
Image Credit: Fytted
“We’ve made it simple for users to browse clothing, try them on, check out the look and find their perfect fit in one convenient place, merging the benefits of both online and in-person try-on shopping into one easy-to-use app,” Fytted CEO Greg Auerbach said in a statement.
The Fytted app is available for Android and iOS users, providing users of both devices a reliable solution for trying on clothing.
Image Credit: Fytted
Trend Themes
1. Virtual Fitting Rooms - AI-driven virtual fitting rooms like Fytted offer a seamless blend of online and in-person shopping experiences, enhancing convenience and personalization for consumers.
2. AI-powered Body Measurement - Platforms like Fytted use advanced AI to accurately measure body dimensions, improving the accuracy of online clothing purchases and reducing return rates.
3. Personalized Fashion Tech - Innovations in fashion tech, such as the Fytted app, allow consumers to tailor clothing selections based on their unique body shapes and styles, driving higher satisfaction and sales.
Industry Implications
1. Fashion Retail - The fashion retail industry is revolutionized by AI tools like Fytted, enhancing customer engagement and optimizing the fitting process.
2. E-commerce - E-commerce platforms integrate AI-based measurement solutions to enhance the online shopping experience, decreasing the likelihood of product returns.
3. Mobile Technology - Mobile technology benefits from AI apps like Fytted which provide users with advanced tools for virtual try-ons, fostering more informed purchasing decisions.
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