Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
Laura McQuarrie — January 25, 2024 — Marketing
References: fashionunited.uk
The Outfit Shopping Mall is a lifelike shopping center set on a dreamy Mediterranean island within Roblox and within it, users can now try on products from Mango. Roblox users can purchase Mango Teen digital garments and products for their avatars, and express different aspects of their style through digital fashion.
Mango's first virtual store within Roblox's Outfit Shopping Mall offers new experiences to Gen Z, whether they want to try on different styles, build their digital product collections or even take a selfie to capture a moment in time.
As well as being able to virtually try on designs from Mango that are available in physical stores, Roblox users may also purchase items via the Roblox Marketplace and access metaverse exclusives during special events.
Mango's first virtual store within Roblox's Outfit Shopping Mall offers new experiences to Gen Z, whether they want to try on different styles, build their digital product collections or even take a selfie to capture a moment in time.
As well as being able to virtually try on designs from Mango that are available in physical stores, Roblox users may also purchase items via the Roblox Marketplace and access metaverse exclusives during special events.
Trend Themes
1. Virtual Fashion Try-on - The ability for users to virtually try on clothing from Mango within Roblox's Outfit Shopping Mall presents a disruptive innovation opportunity for fashion retailers to explore virtual fitting rooms and personalized online shopping experiences.
2. Digital Fashion Collections - The availability of Mango Teen digital garments and products within Roblox allows for the creation of digital fashion collections, presenting a disruptive innovation opportunity for fashion brands to expand their offerings into the metaverse.
3. Metaverse Exclusives - The opportunity for Roblox users to access metaverse exclusives from Mango during special events opens up a disruptive innovation opportunity for brands to create unique and limited edition virtual fashion experiences to engage with their target audience.
Industry Implications
1. Fashion Retail - The integration of virtual fashion try-on technology within the Outfit Shopping Mall in Roblox provides a disruptive innovation opportunity for fashion retailers to enhance the online shopping experience and boost customer engagement.
2. Fashion Tech - The introduction of digital fashion collections within Roblox's virtual environment offers a disruptive innovation opportunity for fashion technology companies to develop new solutions and platforms for creating and selling digital clothing.
3. Metaverse Events - The inclusion of metaverse exclusives during special events in Roblox's Outfit Shopping Mall creates a disruptive innovation opportunity for event organizers and marketers to leverage virtual fashion collaborations and limited edition releases.
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