Perfect Corp. & NAO-ART Created a GenAI Experience for Trying on Wigs
Laura McQuarrie — July 4, 2024 — Tech
References: alicialulu.jp & businesswire
There are many virtual try-on experiences for experimenting with different hair colors, eyebrow shapes and grooming styles, and Perfect Corp. teamed up with NAO-ART to debut a first-of-its-kind GenAI experience for fashion and medical wigs. With this new experience powered by Perfect Corp.'s advanced generative AI beauty technology, consumers can try out 53 wigs via NAO-ART's e-commerce site.
"Until now, trying on wigs meant going to a store for face-to-face counseling, making it difficult to know if they suited you without purchasing them. This challenge became more pronounced during the pandemic, and we have been exploring virtual wig try-on technology for several years. However, we had to abandon traditional AR technology as it was difficult to achieve a natural try-on feel," said Hiroki Shintoku, President of NAO-ART.
With GenAI, the virtual wig try-on experience feels seamless and is accessible from anywhere.
"Until now, trying on wigs meant going to a store for face-to-face counseling, making it difficult to know if they suited you without purchasing them. This challenge became more pronounced during the pandemic, and we have been exploring virtual wig try-on technology for several years. However, we had to abandon traditional AR technology as it was difficult to achieve a natural try-on feel," said Hiroki Shintoku, President of NAO-ART.
With GenAI, the virtual wig try-on experience feels seamless and is accessible from anywhere.
Trend Themes
1. AI-powered Virtual Try-ons - Generative AI is enabling a lifelike experience for consumers experimenting with wigs online, eliminating the need for physical store visits.
2. Remote Beauty Consultations - Virtual platforms are revolutionizing traditional beauty consultations by offering realistic try-on experiences in the comfort of one's home.
3. Enhanced E-commerce Personalization - Advanced AI technology is transforming e-commerce by offering hyper-personalized experiences for consumers seeking custom beauty products.
Industry Implications
1. Beauty Technology - The integration of generative AI into beauty solutions is enhancing customer satisfaction and engagement in the beauty industry.
2. Telehealth Services - Virtual try-on experiences for medical wigs can enhance telehealth offerings by providing patients with realistic and convenient options.
3. E-commerce Platforms - E-commerce companies can benefit from generative AI to offer innovative, personalized shopping experiences that drive higher conversion rates.
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