Sometimes a little extra effort is needed in order to draw in consumers to a store, and these surreal storefront displays are showcasing how bold and flamboyant themes can be a creative way to grab people's attention.
With the amount of retail stores lining up the streets and filling up the malls, differentiating your business and designs from other similar brands can be a challenge. That's why opting for an over-the-top and eye-catching window display is a great way to catch the attention of consumers as they walk by. While having a well-known brand and high-quality products is definitely one way to draw in potential buyers, making a bold statement about your brand that people are able to see is a creative way to visually stand out amongst other retailers.
From movie-inspired retail displays to trippy tea party themes, these surreal storefront displays will definitely have people stopping in their tracks to observe these whimsically engaging scenes.
31 Surreal Storefront Displays
From Aquatic Paper Window Displays to Interactive Store Windows:
Tana Makmanee — Nov 20, 2013 — Business
30
Mystical Artsy Storefronts
'Moon Princes' by Kahori Maki Conveys an Adventurous Experience
29
Aquatic Paper Window Displays
Hermès' Paper Window Display Revives the Sunken City of Atlanti
28
Spectacular Spectacle Stores
The Kirk Originals Flagship Shop is a Feast for the Eyes
27
Cardboard Cutout Displays
The Hermes 2010 Melbourne Window Display is Silhouetted Fun
26
Playful Spring Retail Displays
The ROLLOUT Holt Renfrew Walls are Youthful & Energetic
25
Couture Creation Showcases
Bright Young Things Lets Young Fashion Designers Shine
24
New Designer Window Displays
Selfridges' Bright Young Things Campaign Launches Again
23
Upside Down Retail Displays
The Sprize Loyalty Program at the Gap Turns Shopping on Its Head
22
Movie-Themed Window Displays
Fantastic Mr. Fox Bergdorf Goodman's Holiday Scenes
21
Floating Fashion Displays
The Louis Vuitton Window Display is Helium-Filled
20
Whimsical Window Displays
The Louis Vuitton South Coast Plaza Window Display is Wildly Enchanting
19
Reptilian Retail Displays
The Alexander McQueen Window in NYC is a Jungle of Style
18
Wild Window Storefronts
The Louis Vuitton Ostrich Displays are Beckoning People Inside
17
Abstract Art Retail Displays
The Valencia Munich Store Incorporates Art and Design
16
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
15
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
14
Celebrity Marionette Installations
The Printemps Haussmann Christmas Windows are Enticing
13
Offensive Retail Stores
The Hitler Clothing Outlet Opens in India
12
Scarytale Store Displays
The Hermes Ginza Flagship Store Reinvents Little Red Riding Hood
11
Key-Covered Storefronts
This Funky Greenwich Locksmiths Store Knows the Keys to Success
10
Jigsaw Store Fronts
Atrium by Studio RHE Features Interlocking, Rotating Walls
9
Surreal Window Displays
Barney's Roomscapes of the Imagination is Full of Creative Emotion
8
Optical Illusion Openings
The Burberry Chicago Flagship Store Lines Up the Trenches
7
Floral Fairytale Designer Storefronts
The Dior Beverly Hills Location has Been Revamped
6
Artistic Retail Laboratories
The Fendi "Fatto a Mano for the Future" Project is Transformative
5
Surreal Suspension Storefronts
The Fred Perry Windows by Studio XAG Toy with Detachable Collars
4
Cash-Cluttered Window Displays
The Moschino ‘Love is Free' ATM Throws Money Around
3
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
2
Massive Cosmetic Installations
The Selfridges Beauty Workshop Display by StudioXAG is Life-Size
1
Fantasy Temple Retail Windows
The Diesel Black Gold Windows Display Luxury & Imagination
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Venetian-Inspired Museum Designs
The Conceptual Floating Glass Museum is AI-Generated
Cashmere-Centric Pop-Ups
Loro Piana X Harrods Join Forces for an Enchanting Anniversary Takeover
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Wonderous Art Installations
Olafur Eliasson’s 'Your Psychoacoustic Light Ensemble' is Immersive
Plush Flower Exhibitions
Cj Hendry's Flower Market Features Custom Floral Designs
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Blurry Abstract Photography Exhibits
Hiroshi Sugimoto Displays the Optical Allusion Exhibition
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Immersive Light Art Installations
Olafur Elisson Presents Your Psychoacoustic Light Ensemble
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Dazzling Art Design Exhibitions
Kiki Goti Showcases the Selene Exhibition at Alcova
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Retro 70s-Style Cafe Designs
YSG Adds a Vintage Touch to the Superfreak Cafe in Sydney
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Psychedelic Sculptural Art Installations
The Frank Stella: Recent Sculpture Exhibition Opens in NY
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Vibrant Pop-Up Galleries
Elizabeth Sutton Launches a Pop-Up Gallery and Studio in New York City
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Craftsmanship-Centric Artful Exhibitions
OMA Designs the Loewe Crafted World Exhibition
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Luxury Retailer Christmas Installations
Gucci Snow Globe Brings Holiday Magic to Miami
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Surrealist Phone Cases
The Salvador Dalí x CASETiFY Collab Elevates Everyday Accessories into Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Vibrant Inclusive Playground Exhibitions
Wade and Leta Presents the Falling Into Place Exhibition
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Futuristic Interactive Retail Designs
Telefónica Reopens the Espacio Movistar in a Skysraper
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Fashion House Festive Carousels
Dior Completes the Carousel of Dreams Installation in NY
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Optical-Illusion Home Decor Collections
Sevval Kalaycikli Designs a Series of Light & Glass Tables
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Forgotten Theme-Park Art Exhibitions
Luna Luna Presents the Forgotten Fantasy Exhibition in LA
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Premium Retail Destinations
Noa Santos Ovevrhauled the Banana Republic Flagship in Soho
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Immersive Holiday Experiences
Simons and Rodeo FX Debut a Stunning Multi-Media Experience
Renter-Friendly Wallpaper Collections
Otto Studio & Tierney Milne Created Peel-and-Stick Decor
Gallery-Like Elevated Retail Designs
Format Architecture Office Designs the Leica Store & Gallery
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Stone Facade Premium Retailers
Rafael de Cárdenas Designs the SKIMS NYC Flagship Interiors
Low-Power Paper-Like Retail Signs
The Samsung Color E-Paper Display Has an Eye-Friendly Profile
Bright Whimsical Home Accessories
Blue Balcony Design Studio Delivers a Range of Vibrant Decor
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Irregular Pyramid-Shaped Retailers
Various Associates Designs a DJI Store in Shenzhen
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Surreal Artist-Inspired Tech Accessories
CASETiFY Presents a New Salvador Dalí Collection
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Floral-Imbued Fashion Exhibits
The Flowers of Yves Saint Laurent Exhibit Boasts a Central Theme
Equitable Design Capsule Exhibitions
Objective Studios Showcases the Calm Place Exhibition
Pink-Tinged Modern Jewelry Stores
Gharib Studio Designs a Store for Little Words Project
Contemporary Television Artwork
Samsung and Marimekko Unveil a Project for The Frame
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Japanese Zen Garden-Inspired Stores
Barde vanVoltt Designs the Interiors of the Calico Club Store
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Whimsical Vibrantly Decorated Apartments
Daria Vasilkova Designs a Quirky Apartment in Moscow
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Mesmerizing Fluid Art Installations
Dutch Invertuals Creates the Flow Fountain Installation
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Artful Reflective Art Exhibitions
Rice Roshan Showcases The Space in Between Exhibit
Pixelated Furnished Eyewear Stores
Bogdan Ciocodeica Studio Designs the New Lunet Eyewear Store
Sculptural Holiday Window Displays
Shawn Kolodny Collaborates with House of Creed
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Juxtaposing Finnish Design-Themed Cafes
Yatofu Taps Local Craftspeople to Design the El Fant Café
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
All-White Interior Artful Galleries
Samsøe Samsøe Highlights a Blank Canvas in New Pop-Up
Artist Loft-Resembling Stores
Tutto Bene Took on a New Retail Design Project in Angel, London
Office Building Rainbow Facades
SAKO Architects Designs the Vertical Rainbow Office Building
Rippled Facade Luxe Retailers
Aranda\Lasch Designs the New Dior Store Interior Facade in Qatar
Award-Winning Winter Art Exhibits
Window Wonderland is Running from November 24 to January 31
Office-Themed Metallic Installations
Crosby Studios Forms a Pop-Up Exhibition for The Frankie Shop
Medallion-Detailed Retail Designs
Jakob Sprenger Designs the Aesop Store in Paris
Whimsically Vibrant Exhibitions
Wendy Maruyama and Tom Loeser Exhibit the Colorama Show
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Metal Sheet-Facade Book Stores
Wutopia Labs Designs the Shanghai Book City with a Dynamic Facade