Sometimes a little extra effort is needed in order to draw in consumers to a store, and these surreal storefront displays are showcasing how bold and flamboyant themes can be a creative way to grab people's attention.
With the amount of retail stores lining up the streets and filling up the malls, differentiating your business and designs from other similar brands can be a challenge. That's why opting for an over-the-top and eye-catching window display is a great way to catch the attention of consumers as they walk by. While having a well-known brand and high-quality products is definitely one way to draw in potential buyers, making a bold statement about your brand that people are able to see is a creative way to visually stand out amongst other retailers.
From movie-inspired retail displays to trippy tea party themes, these surreal storefront displays will definitely have people stopping in their tracks to observe these whimsically engaging scenes.
31 Surreal Storefront Displays
From Aquatic Paper Window Displays to Interactive Store Windows:
Tana Makmanee — Nov 20, 2013 — Business

30
Mystical Artsy Storefronts
'Moon Princes' by Kahori Maki Conveys an Adventurous Experience

29
Aquatic Paper Window Displays
Hermès' Paper Window Display Revives the Sunken City of Atlanti
28
Spectacular Spectacle Stores
The Kirk Originals Flagship Shop is a Feast for the Eyes
27
Cardboard Cutout Displays
The Hermes 2010 Melbourne Window Display is Silhouetted Fun
26
Playful Spring Retail Displays
The ROLLOUT Holt Renfrew Walls are Youthful & Energetic
25
Couture Creation Showcases
Bright Young Things Lets Young Fashion Designers Shine
24
New Designer Window Displays
Selfridges' Bright Young Things Campaign Launches Again
23
Upside Down Retail Displays
The Sprize Loyalty Program at the Gap Turns Shopping on Its Head
22
Movie-Themed Window Displays
Fantastic Mr. Fox Bergdorf Goodman's Holiday Scenes
21
Floating Fashion Displays
The Louis Vuitton Window Display is Helium-Filled
20
Whimsical Window Displays
The Louis Vuitton South Coast Plaza Window Display is Wildly Enchanting
19
Reptilian Retail Displays
The Alexander McQueen Window in NYC is a Jungle of Style
18
Wild Window Storefronts
The Louis Vuitton Ostrich Displays are Beckoning People Inside
17
Abstract Art Retail Displays
The Valencia Munich Store Incorporates Art and Design
16
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
15
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
14
Celebrity Marionette Installations
The Printemps Haussmann Christmas Windows are Enticing
13
Offensive Retail Stores
The Hitler Clothing Outlet Opens in India
12
Scarytale Store Displays
The Hermes Ginza Flagship Store Reinvents Little Red Riding Hood
11
Key-Covered Storefronts
This Funky Greenwich Locksmiths Store Knows the Keys to Success
10
Jigsaw Store Fronts
Atrium by Studio RHE Features Interlocking, Rotating Walls
9
Surreal Window Displays
Barney's Roomscapes of the Imagination is Full of Creative Emotion
8
Optical Illusion Openings
The Burberry Chicago Flagship Store Lines Up the Trenches
7
Floral Fairytale Designer Storefronts
The Dior Beverly Hills Location has Been Revamped
6
Artistic Retail Laboratories
The Fendi "Fatto a Mano for the Future" Project is Transformative
5
Surreal Suspension Storefronts
The Fred Perry Windows by Studio XAG Toy with Detachable Collars
4
Cash-Cluttered Window Displays
The Moschino ‘Love is Free' ATM Throws Money Around
3
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
2
Massive Cosmetic Installations
The Selfridges Beauty Workshop Display by StudioXAG is Life-Size
1
Fantasy Temple Retail Windows
The Diesel Black Gold Windows Display Luxury & Imagination
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Unique Concept Clothing Stores
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Plush Flower Exhibitions
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Purposeful Consumer-Focused Campaigns
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5g-Enabled Retail Showcases
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Exaggerated Holiday Displays
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Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Surrealist Phone Cases
The Salvador Dalí x CASETiFY Collab Elevates Everyday Accessories into Art
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Blurry Abstract Photography Exhibits
Hiroshi Sugimoto Displays the Optical Allusion Exhibition
Creative Play Pop-Ups
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Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Dazzling Art Design Exhibitions
Kiki Goti Showcases the Selene Exhibition at Alcova
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Wonderous Art Installations
Olafur Eliasson’s 'Your Psychoacoustic Light Ensemble' is Immersive
Psychedelic Sculptural Art Installations
The Frank Stella: Recent Sculpture Exhibition Opens in NY
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Luxury Retailer Christmas Installations
Gucci Snow Globe Brings Holiday Magic to Miami
Inflatable Vibrant Art Installations
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Craftsmanship-Centric Artful Exhibitions
OMA Designs the Loewe Crafted World Exhibition
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Free Outdoor AR Exhibitions
Window Wonderland is Running Until January 31st in the Junction
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Vibrant Inclusive Playground Exhibitions
Wade and Leta Presents the Falling Into Place Exhibition
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Futuristic Interactive Retail Designs
Telefónica Reopens the Espacio Movistar in a Skysraper
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Art-Focused Technology Partnerships
The Samsung Art Store Spotlights a Partnership with Art Basel
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Sophistically Designed Sex Shops
Sofiia Hupalovska and Nataliya Stukonog Design the Inside Shop
Whimsical Toronto Luggage Stores
Ste Marie Creates a Dreamy Interior Space for Monos Store
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Fashion Retailer Flagship Showrooms
Between the Walls Designs the One by One Flagship Space
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Art Deco-Inspired Tech Retailers
The Apple Miami Worldcenter is Set to Open this Friday
Luxe Fashion-House Concept Stores
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Premium Retail Destinations
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European Wine Stores
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Gallery-Like Elevated Retail Designs
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Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Low-Power Paper-Like Retail Signs
The Samsung Color E-Paper Display Has an Eye-Friendly Profile
Bright Whimsical Home Accessories
Blue Balcony Design Studio Delivers a Range of Vibrant Decor
Surreal Artist-Inspired Tech Accessories
CASETiFY Presents a New Salvador Dalí Collection
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Immersive Holiday Experiences
Simons and Rodeo FX Debut a Stunning Multi-Media Experience
Store-Opening Delicate Artful Wallpapers
Apple China Celebrates a New Store with Wallpapers
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Walmart Realm Shares Influencer-Curated Shopping Environments
Racing Motif Pop-Ups
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Irregular Pyramid-Shaped Retailers
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Exploratory Art Exhibits
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Immersive Store Screens
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Filmmaker-Inspired Pop-Ups
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Crafted Holiday Activations
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Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Floral-Imbued Fashion Exhibits
The Flowers of Yves Saint Laurent Exhibit Boasts a Central Theme
Equitable Design Capsule Exhibitions
Objective Studios Showcases the Calm Place Exhibition
Seaside Golf Apparel Shops
22RE Designs the New Malbon Golf Carmel Store by the Sea
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Captivating Viewpoint-Integrated Exhibitions
MVRDV Designs the Portlantis Exhibition Center
Stone Facade Premium Retailers
Rafael de Cárdenas Designs the SKIMS NYC Flagship Interiors
Neon Illustation-Donned Buildings
OMA Adorns a Building for the Crafted World Exhibition
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Art Deco-Inspired NY Flagships
Lalique Designs the Maison d'Artiste Flagship Store in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Mumbai Futuristic Fashion Boutiques
Sanjay Puri Architects Designs the Nezo Mumbai Showroom
Immersive Boba Tea Shops
Worc Designs the Yoozoo Shop in Mexico City with a Glowing Design
Modern Home Essentials Stores
Silk & Snow Expands into Western Canada with a New Retail Location
Whimsically Vibrant Exhibitions
Wendy Maruyama and Tom Loeser Exhibit the Colorama Show
Pixelated Furnished Eyewear Stores
Bogdan Ciocodeica Studio Designs the New Lunet Eyewear Store
Temple-Inspired Striking Galleries
Abin Design Studio Designs a Gallery with Temple Themes
Discreetly Beautiful Furniture Showrooms
Form(LA) Opens its First Flagship Store in Los Angeles
Juxtaposing Finnish Design-Themed Cafes
Yatofu Taps Local Craftspeople to Design the El Fant Café
All-White Interior Artful Galleries
Samsøe Samsøe Highlights a Blank Canvas in New Pop-Up
Artist Loft-Resembling Stores
Tutto Bene Took on a New Retail Design Project in Angel, London
Various Textural Homeware Boutiques
Studio Shoo Designs a Retail Space for Estil.io in Armenia
Office Building Rainbow Facades
SAKO Architects Designs the Vertical Rainbow Office Building
Office-Themed Metallic Installations
Crosby Studios Forms a Pop-Up Exhibition for The Frankie Shop
Medallion-Detailed Retail Designs
Jakob Sprenger Designs the Aesop Store in Paris
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Nature-Inspired Urban Art Installations
Kriskadecor Adds New Artful Installations to its Offices
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative