Gustav Winsth Designs the Bobo Showroom in Stockholm
Amy Duong — February 7, 2025 — Art & Design
Swedish designer Gustav Winsth has unveiled a look at the design created for Bobo, a glassware company. The new showroom is imagined by the designer with color-coded terrazzo beer and negroni taps as one of its standout components. The minimal design approach by Winsth aimed to create the feeling of being in a tavern, creating a showroom that doubles as a bar for the locals as well.
It is created with Max Stjerna and detailed by the stained MDF panels to reflect the classic wooden skirting usually seen at traditional pubs. Winsth explains the design further to Dezeen, noting "The table serves as the showroom's centrepiece. The wheels adds mobility to accommodate shifts between events and daily use. The lights cast a soft, organic glow, contrasting the sharp surroundings and adding warmth and texture."
Image Credit: Gustav Winsth
It is created with Max Stjerna and detailed by the stained MDF panels to reflect the classic wooden skirting usually seen at traditional pubs. Winsth explains the design further to Dezeen, noting "The table serves as the showroom's centrepiece. The wheels adds mobility to accommodate shifts between events and daily use. The lights cast a soft, organic glow, contrasting the sharp surroundings and adding warmth and texture."
Image Credit: Gustav Winsth
Trend Themes
1. Hybrid Hospitality Spaces - Combining retail with hospitality features, these spaces offer dual functionality, enhancing consumer experience and interaction.
2. Color-coded Designs - Utilizing color-coded elements in design, such as taps for different beverages, creates visually intriguing yet practical user interfaces.
3. Mobile Showroom Elements - Incorporating mobility into showroom designs allows for dynamic reconfiguration for events, providing flexibility and adaptability.
Industry Implications
1. Retail Design - Innovative showroom designs that blur the line between store and social space present new opportunities for engaging customer environments.
2. Interior Design - The integration of classic pub aesthetics in modern settings introduces fresh design perspectives that appeal to nostalgia and comfort.
3. Beverage Industry - Showroom spaces that double as bars offer unique brand experiences, encouraging exploration and consumer loyalty in beverage offerings.
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