The Kirk Originals Flagship Shop is a Feast for the Eyes
Amelia Roblin — February 7, 2011 — Marketing
References: campaign-design.blogspot & thecoolhunter.net
Much unlike clothing stores, eyewear boutiques require a more minimal retail design, and the Kirk Originals Flagship Shop in London is a prime example.
Campaign, a company that specializes in branded environments, orchestrated this spectacular ocular store. Constructing one expansive wall of lens frames, the Kirk Originals Flagship Shop flaunts a web of peeping scaffolds and a storefront of winking eyes. Ensuring that customers' focus is entirely on the eyeglasses, this simplistic yet intricate retailer redesign proves to be quite a visual delight.
Campaign, a company that specializes in branded environments, orchestrated this spectacular ocular store. Constructing one expansive wall of lens frames, the Kirk Originals Flagship Shop flaunts a web of peeping scaffolds and a storefront of winking eyes. Ensuring that customers' focus is entirely on the eyeglasses, this simplistic yet intricate retailer redesign proves to be quite a visual delight.
Trend Themes
1. Minimal Retail Design - Opportunities for creating visually impactful and focused store designs that highlight the main product.
2. Branded Environments - Innovative approaches to constructing immersive and memorable brand experiences within retail spaces.
3. Simplistic Yet Intricate Redesigns - Exploring the potential of combining simplicity and intricacy in store redesigns to create unique visual delights.
Industry Implications
1. Eyewear - Disruptive innovations in eyewear retail focusing on minimalism, branding experiences, and captivating redesigns.
2. Retail Design - Opportunities in the field of retail design for creating captivating store experiences with a minimalist and intricate approach.
3. Branding - Innovative branding strategies that involve constructing immersive environments to captivate customers and promote products.
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