Sofiia Hupalovska and Nataliya Stukonog Design the Inside Shop
Amy Duong — December 30, 2024 — Art & Design
References: dezeen
Ukrainian designers Sofiia Hupalovska and Nataliya Stukonog worked together to create the interior design of the inside shop in Kyiv. It is a sex shop designed with playful accents throughout including a phallic pouf. The two worked together at the architecture and interior firm Bkbek Bureau before Hupalovska set up her own studio in 2021. The Inside shop's design is crafted with soft lighting for an ambient feel with rounded shapes and neutral tones.
Hupalovska explains more about the design process behind the project, noting "The concept behind Inside was to create a sex shop experience that defies the typical, cliche aesthetics associated with such spaces. Instead of the usual neon lights and stereotypical symbols like strawberries, Inside was designed to offer a subtle, sophisticated environment."
Image Credit: Yevhenii Avramenko
Hupalovska explains more about the design process behind the project, noting "The concept behind Inside was to create a sex shop experience that defies the typical, cliche aesthetics associated with such spaces. Instead of the usual neon lights and stereotypical symbols like strawberries, Inside was designed to offer a subtle, sophisticated environment."
Image Credit: Yevhenii Avramenko
Trend Themes
1. Sophisticated Retail Environments - The trend of creating sophisticated and ambient retail environments offers opportunities for innovation in reimagining shopping experiences to appeal to modern sensibilities.
2. Neutral Design Aesthetics - Leveraging neutral tones and subtle design elements in retail decor is transforming how spaces are perceived, fostering a calming and upscale consumer experience.
3. Playful Interior Accents - Integrating playful and unconventional design elements into retail spaces captures consumer interest and establishes brand identity through unique visual storytelling.
Industry Implications
1. Retail Design Industry - The retail design industry is evolving as companies seek to differentiate their spaces with refined aesthetics and distinctive consumer experiences.
2. Sexual Wellness Industry - Shifting perceptions towards more sophisticated and tasteful retail environments are redefining consumer expectations in the sexual wellness industry.
3. Interior Design Firms - Interior design firms are capitalizing on innovative concepts that challenge traditional norms and appeal to new market sensibilities across various retail sectors.
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