The Fendi "Fatto a Mano for the Future" Project is Transformative
Milla Kiss — May 30, 2011 — Luxury
References: selleria.fendi & designboom
The Fendi "Fatto a Mano for the Future" (hand-made for the future) art project transforms Fendi stores worldwide into artistic laboratories. The performance exhibition, currently in windows of the luxury brand's Hong Kong location, showcases key fashion concepts from a different perspective. Heritage, tradition and innovation might not only create beautiful clothing and accessories, but might also originate unique art pieces. The installations of this itinerary art show are created live from discarded Fendi leather, by Italian and British designers, artists and craftsmen.
Rowan Mersh's leather sculpture is organic and technologic. Basically, Mersh punches lots of Fendi leather in front of you at the rhythm of real-time heart beat, which also defines the final dimensions of the installation. The result is a surprisingly beautiful and colorful flow of leather. Nicola Guerraz's creation, called "3D Selleria Scribbles," takes inspiration from saddlery-making traditions and is created live with the help of a Fendi artisan. The final design object includes plants as well. And last, but not least, Sandro del Pistoia's sculpture is modular using small wooden-leather units.
The three performances at the Fendi "Fatto a Mano for the Future" are definitely worth the time at the store. The exhibition will be back to Italy in June and will also be available in stores in Tokyo.
Photo Credits: designboom, selleria.fendi
Rowan Mersh's leather sculpture is organic and technologic. Basically, Mersh punches lots of Fendi leather in front of you at the rhythm of real-time heart beat, which also defines the final dimensions of the installation. The result is a surprisingly beautiful and colorful flow of leather. Nicola Guerraz's creation, called "3D Selleria Scribbles," takes inspiration from saddlery-making traditions and is created live with the help of a Fendi artisan. The final design object includes plants as well. And last, but not least, Sandro del Pistoia's sculpture is modular using small wooden-leather units.
The three performances at the Fendi "Fatto a Mano for the Future" are definitely worth the time at the store. The exhibition will be back to Italy in June and will also be available in stores in Tokyo.
Photo Credits: designboom, selleria.fendi
Trend Themes
1. Artistic Retail Transformations - The Fendi art project demonstrates the potential for luxury retail stores to be transformed into artistic laboratories, creating unique and immersive shopping experiences.
2. Fashion-inspired Artistry - The collaboration between fashion designers, artists, and craftsmen in the Fendi project showcases the innovative convergence of fashion and art, opening up new possibilities for creative expression.
3. Sustainable Materials in Art Installations - The use of discarded Fendi leather in the live art installations highlights the growing trend towards sustainable materials in artistic creations, providing an opportunity for eco-friendly innovation.
Industry Implications
1. Luxury Retail - Luxury brands can explore the concept of transforming their stores into artistic laboratories, creating unique shopping experiences that differentiate them from competitors and attract art enthusiasts.
2. Fashion and Art Collaborations - Fashion brands and artists can collaborate to create immersive art installations that combine the worlds of fashion and art, appealing to a broader audience and fostering creative innovation.
3. Sustainable Art and Design - Artists and designers can explore the use of discarded materials, such as Fendi leather, to create sustainable art installations that promote environmental consciousness and inspire sustainable design practices.
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