In a world where social responsibility and positive change are gaining increasing importance, this list of social good trends comprises multiple initiatives across various industries that inspire, uplift, and create lasting positive impacts.
To celebrate this past Pride Month, the NFL Pride Month Capsule has been shown off as a first from the football league that will offer avid fans alike a way to mark the occasion. The collection is a collaborative effort created with the help of Opening Ceremony co-founder Humberto Leon and boasts a wide range of officially licensed NFL gear with inclusivity at the forefront.
On the tech side, to combat the potential risks associated with the emergence of Web3 technology, the Hong Kong Police Force has recently introduced a new metaverse platform named 'CyberDefender.' This platform safeguards the citizens of Hong Kong as they engage in Web3 and metaverse activities, primarily by fostering risk awareness and providing educational resources about the technology.
Top 35 Social Good Trends in July
From Web3 Cybersecurity Initiatives to Caring Father Campaigns:
Kanesa D — Jul 29, 2023 — Social Good

35
Limited-Edition Pride Pre-Rolls
Stone Road Launched Six Pre-Roll Flavors in Celebration of Pride

34
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
33
Cross-Border Collaboration Pavilions
Poetics of Necessity is the Polish Pavilion by Fundacja BRDA
32
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
31
Chromatic Queer Support Headphones
Skullcandy Crusher Evo All Love Edition Celebrates Pride Month
30
Accessibility-Promoting Electric Quadricycles
This Vehicle Caters to Drivers With Disabilities
29
Refugee-Supporting Ice Creams
Ben & Jerry's Sunny Honey Home is Arriving for Refugee Week
28
Pet-Friendly Offices Grants
CESAR Brand Celebrates Take Your Dog to Work Day with Free Lunch
27
Limited-Edition Pride Skincare
Kiehl’s Supports Pride with a Unique Collaboration
26
Black Female-Identifying Entrepreneurs Grants
The Startup Collective by Aveeno is Now Live
25
Caring Father Campaigns
Blue Bunny Honors Soft-Side Dads with 'Softest Dad in America' Contest
24
Red Brick Music Schools
Colectivo C733's Music School Design is Captivating and Stunning
23
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
22
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
21
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
20
Web3 Social Gaming Apps
Super Snappy is Aiming to Integrate Web3 Gaming Into its Platform
19
Virtual Collaboration Services
Tangle is an All-New Collaboration Platform For Remote Work
18
Charitable Cozy Furniture Lines
Design Within Reach & Knoll Textiles Boasted the Nick Cave Range
17
Prideful Special-Edition IPAs
This IPA Supports the Cause Of LGBTQ+ Rights
16
Pride-Celebrating Limited-Edition Carry-Ons
ROAM Luggage Honors Pride with an Exclusive Release
15
Community-Owned Solar Microgrids
This Microgrid Project Helps Build Energy Security in Puerto Rico
14
Educational Guitar Apps
Ubisoft is Bringing Rocksmith+ to iOS and Android on June 9th
13
Ukranian-Supporting Home Decor
The GUNIA Project Fuses Ukrainian Heritage with Modern Design
12
Sensory Musical Farm Bands
MEGA Bloks Introduces the New Sensory Musical Farm Band
11
Minimalist Circular Churches
ARQBR Completes a Circular Church in Braslia, Brazil
10
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
9
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
8
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
7
Inclusive Outdoor Trail Campaigns
CLIF BAR & Trans Canada Trail Worked on an Important Initiative
6
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
5
Polar Bear-supporting Collections
Kodiak's Keep It Wild Capsule Raised Money for the Polar Bears
4
Web3 Cybersecurity Initiatives
Hong Kong Debuts a New Metaverse Initiative for Security and Safety
3
Complimentary Pride Month Meals
This Deliveroo Campaign Offers Free Meals to Homeless LGBTQ+ Youth
2
Cancer Research-Supporting Beers
This Kolsch Beer Helps Raise Funds For Brain Cancer Research
1
Pride-Celebrating Kombucha Cans
Brew Dr. Kombucha Unveils its 'Love Wins' Labels for Pride Month
Related Ideas
Villain-Inspired Collaborative Streetwear
Marvel and KITH Join Forces Again on a Honorary Capsule
Love-Honoring Curated Gifting Series
JD Sports Rounds Up a Valentine's Edit to Celebrate Love
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Digital Fashion Event Series
The Digital Fashion Designer’s Council Debuts Fashion Week Connect
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Regional Travel Apps
Freedomverse & Tourism Authority of Thailand Debut the Freedom World App
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Pride Juice Packs
The Pressed Juicery Pride Pack Arrives in Time for Pride
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Fan-Designed Football Kits
Manchester City x Puma's AI Kit Design Initiative is Fan-Forward
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Social Gratitude Platforms
Kevin Brilliant Debuts the Take The Win™ Platform
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Limited-Edition Baseball Cap Nfts
9dcc and Stapleverse Enter into a Web3 Fashion Collaborations
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Safe Youth-Focused Metaverses
Roblox is Upgrading and Scaling its Safety and Civility Guidelines
Snapchat Super Bowl Filters
The NFL x Snapchat Creator Program Debuts Ahead of the Big Game
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
LGBTQ Youth-Benefiting Doughnuts
Voodoo Doughnut's Pride Bar Doughnut Supports It Gets Better
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
High-Performance Racewear Collections
adidas and Mercedes-AMG PETRONAS F1 Team Launch a Capsule
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Collaborative Football-Inspired Apparel
Off Season Debuts as a Luxury Fashion Brand
Youth Mental Health-Supporting Shirts
Giant Tiger and Kids Help Phone Launch a New Shirt
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Retro-Themed Technical Apparel
XLIM Introduces a Look at the Utilitarian Episode 7 Collection
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Approachable Mental Health Sessions
The Talk Squad Provides Supports Gamers' Mental Health
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Creator-Focused Content Security Tools
Digitalage and SocialSafe Partner with Virtis
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Charitable Pride Month Burgers
Honest Burgers Brooklyn Stonewall Inn Edition is Available Now
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Web3-Driven Loyalty Programs
Hugo Boss Elevates its Rewards Program to Foster Customer Engagement
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
AI-Powered Healthcare Solutions
League Seeks to Boost Engagement and Health Outcomes
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Inclusive Soccer Watch Parties
Hisense Partners with Safe-Hub Berlin for Inclusive Watch Parties
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Esports Hat Collections
FURIA Partners with New Era for a Hat Merchandise Collaboration
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Pride-Themed Performance Socks
MoveActive is Celebrating Pride 2024 with Love Wins
LGBTQ Employee Programs
Intuit India's Partnership with Leading With Pride Supports LGTBQ Workers
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Celebratory Photo Collections
Sonic Editions Honors Black Icons with an Exclusive Photo Collection
Collectible Digital Jerseys
Manchester City's Unseen City Shirts Redesign Jerseys as NFTs for Fans
Fan-Focused Esports Collaborations
Gen.G is Tapping LG U+ to Create Co-Branded Jerseys and Events
Burgundy Esports Capsules
Astralis and Apparel Partner Hummel Unite with Streetwear Brand Sauna
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Youth Esports Safety Initiatives
British Esports Partnered with the NSPCC on a Series of Events
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Mental Health-Supporting Initiatives
BLAST Partners with Movember to Engage Esports Fans
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Pride Month Popcorn Snacks
These Popcorn Shed Pride Month Products Come in Two Chromatic Options
Nature-Centric Tech Summits
Huawei Joins with the International Union for Conservation of Nature
Child-Centric Online Safety Campaigns
Wondershare FamiSafe Engages Parents with a Contest
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
LGBTQ Mentorship Programs
Queer Women of Esports Supports LGBTQ Gamers In Need of Mentoring
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
AAPI Heritage-Honoring Exhibitions
3.1 Phillip Lim Presents the Crafting Selfhood Exhibition
Football-Themed NFT Games
Crazy Crypto Football Combines Blockchain Technology and Sports Gaming
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Fitness Club Pride Collaborations
Equinox Announces its Exhibition and Benefit Auction
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Pizza Brand-Initiated Fundraising Campaigns
&pizza Partners with SMYAL for Pride Month
LGBTQIA + Charitable Auctions
FOLX Health Partnered with The Black Trans Advocacy Coalition
Champion-Celebrating Hat Collections
New Era Cap Announces Super Bowl LIX Champions Collection
Femme-Focused Tournament Series
Thunderpick Partners with the*gameHERS for a New Tournament Series
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective